Blogindlæg -

Colin’s Food for Thought | On my way to Asia Fruit Logistica

I am, I know, in a very lucky position: I love my job and every aspect of it. As global head of industry vertical perishables at Panalpina I get to do all the high-level strategy things that you would expect, but still enjoy getting my hands dirty with operations in the field too.

Taking care of both air and ocean freight globally, for all things fresh, also means I get to travel (my family might say too much). And so today, you find me getting ready to head off to Asia Fruit Logistica in Hong Kong, one of the major trade shows of the perishables year.

You also see me writing this. It will be the first in a series of blog posts that look behind the scenes of all things perishables at one of the most important companies in the world that specializes in the end-to-end transport of fresh produce: Panalpina.

So, Asia Fruit Logistica: what are the expectations?

As a young buck, trade shows meant booking your space, erecting a stand and then smiling sweetly in the hope that someone stopped to discuss something on their slow wander around the show. Not so anymore, and particularly not at Panalpina. We allocate considerable resources to these major trade shows, and so expect to see returns.

Already we have close to 200 appointments made, so it will be a busy time in Hong Kong – however please, we do have space for more appointments, so if you’d like to speak to me or any of the team, feel free to reach out to me on LinkedIn. But Asia Fruit Logistica will also be a great learning opportunity.

Lifelong learning and product empathy

Some years ago, there was TV advertising campaign for a car manufacturer that saw their engineers slowly opening and closing car doors, repeatedly. The message was that they were obsessive about the details.

That’s how I – and the whole team – feel about perishables. So, as well as meeting people and discussing ways that we can move their products to where they need to go, I’ll also be learning more about those products.

I like to know everything about the products we move… how long their growing cycle is, for example, what the perfect climatic conditions are, what bugs might cause havoc, what soil they grow best in. But it goes beyond understanding how the products are farmed or grown and what their transport requirements are. I want to know literally everything – all the way to socio-economic consumption trends that will affect future demand for these products. I call this product empathy.

I am a bit obsessive like that. I sometimes look down at a plate of food and know where everything has come from, and how it was grown, harvested and transported from farm to fork. You can imagine how much fun I am at dinner parties.

But that’s just the way we are. We – me and the whole perishables team – are obsessive about the products we move, be it fruit, vegetables, fish or flowers. So, if you have an appointment booked, you can expect me to be asking as many questions as I am answering.

And finally…

While we are in Asia, some of the team will also be hopping over to the Seafood Expo Asia. If you want to meet there, please do get in touch with me on LinkedIn and follow the #perishablesnetwork on social media.

We’d love to speak to you.

Let’s talk perishables.

Colin Wells, Global Head of Industry Vertical Perishables

Link to original article on LinkedIn.

Related links

Emner

  • Konsulentvirksomhed

Kategorier

  • asia fruit logistica
  • fruit logistica
  • perishables
  • 2018
  • perishables network
  • hong kong
  • china

Kontakt

Relateret materiale

  • A royal visit

    Panalpina and Dutch authorities gave a Jordanian delegation, headed by His Majesty King Abdullah II, a guided tour of ground-handling operations at Schiphol Amsterdam Airport. The program highlighted Europe’s third largest cargo gateway and an innovative logistics model that works fast even when dealing with fresh produce. Topics covered were inspections, security, customs, speed and efficiency.

  • Panalpina and e-commerce disruption in perishables

    An Air Cargo World feature on forwarders and e-commerce in perishables saw Panalpina’s Colin Wells and Quint Wilken elaborate on the state of the sector. Wells said he embraces the Amazon/Whole Foods deal, "because the industry needs changing. Amazon will have their own solution, and therefore we believe that Panalpina will be well-positioned to actually offer solutions to non-Amazon retailers.”

  • “The challenges we are facing are common to all irrespective of size”

    Fruit Logistica 2018 in Berlin is history, but the global appetite for perishables persists. On the first day of the most important exhibition for the international trade of fresh produce, Panalpina’s Colin Wells elaborated on the global trends for the supply and demand of fruits and vegetables.

  • Perishables: 5 countries that show fresh ambition for exports

    We cherish perishables. And so does a growing number of consumers in all corners of the world. Consumers increasingly seek quality fruits, vegetables and other fresh foods like seafood. To meet this rising demand, local producers are stepping in, many of them in places you would not expect. Here are five countries showing a fresh ambition when it comes to exporting produce.

  • Peruvian asparagus and customer experience: adaptation, inclusion and success

    Adaptation and inclusion can create something new and wonderful, from exports to customer experience. Peru began exporting asparagus in 1987. Today, it is one of the world’s leading exporters of the non-native crop and home to Panalpina’s first female managing director in the Americas.

  • Perishables and flavors from China to Peru and back

    The perishables trade between China and Peru has a long history of cultural exchange dating back to the 19th century. And this trade is expected to increase in line with China’s growing appetite for fresh produce. Year-to-date and compared to the entire year of 2017, Panalpina alone has already tripled perishables exports from Peru to China.

  • Food for Thought | It’s Kenya Fresh

    In the latest installment of his Food for Thought series, Colin Wells, global head of industry vertical perishables at Panalpina, speaks of how perishables were flown out of Kenya in the 80s and what has changed since...

  • Quintessential | Why and how we fly perishables, to begin with

    More and more consumers across the world seek fresh, high-quality products, and local producers are stepping in to meet the rising international appetite. In the first entry of his Quintessential blog series, Quint Wilken, Panalpina's global head of Air Freight perishables, speaks of how Panalpina’s growing perishables business reflects global demand.

  • Fresh focus | Why are flowers so special?

    Markus Fellmann, Regional Head of Perishables Americas, introduces his Fresh Focus LinkedIn series speaking of Ecuadorian roses and flower exports, packing and import markets.