Press release -
Edblad move with love for Autumn 25
The force of feminine energy is at the heart of Edblad’s collection for autumn 2025. Inspired by the universal language of dance, it celebrates the power and mystery in the play between stillness and motion and softness and strength. Move with love, the theme for Head of Design Karin Fritz’s second collection for Edblad, expresses how love and confidence help you move through a world of uncertainty. The collection is a play on contrasts, movement and stillness as well as softness and strength, with polished surfaces, vibrant textures and captivating shapes creating a flow of motion, seemingly captured in flight. It offers a boost of energy and empowerment in everyday pieces and festive styles for autumn.
“For this season, it felt extra important to focus on using our own energy to help create a message of love and feminine energy. Moving with love led me to the universal language of dance, and the incredible strength and dedication it takes to create something that looks effortless. It also connects to our material, the steel, that we have shaped into timeless sculptural pieces that capture movement and lightness in new and unexpected ways,” says Karin Fritz.
Several of this autumn’s series, like charismatic Cane, playful Lace, intricate Plié and edgy Sphere, are statement pieces with shapes that create their own inherent beat. They bring just the right amount of drama to early autumn days back in the city – heading from work to the theatre, meeting friends or catching a concert. That same rhythm is echoed in the collection’s more everyday styles, mixing a classic aesthetic with exciting shapes and unexpected textures.
The autumn collection also includes this year’s Heart to Heart series, honouring the International Day of the Girl and the work of Plan International. The design is centred around two hearts – a big one carrying a smaller one – symbolising the need for support for young girls, empowering them with education and confidence. It also reminds us of the little girls we once were and the women who helped us become who we are. “Helping Hand is our way of making a difference. Each year, we design a special piece of jewellery to support a chosen organisation, donating a part of the proceeds directly to the cause. So, by wearing Helping Hand jewellery, you’re not just making a style statement – you’re contributing to meaningful change. This year, for every piece of jewellery sold from the Helping Hand series, we donate 5 EUR to Plan International,” says Sara Althini, CMO at Edblad.
The autumn collection offers a mix of timeless and modern shapes, all with a look of inherent softness and style. There are geometric as well as organic shapes and stylised drops, big spheres, big pearls and a variety of different chains. Materials include Edblad’s premium, water-resistant stainless steel with or without 14K gold plating, mother-of-pearl and a generous sprinkling of cubic zirconia. Romantic Scala continues the floral trend in jewellery, with a timeless flower design featuring a beautifully faceted axis that reflects the light. Plié offers four inventive expressions for ear curation and an equally expressive ring, all with glittering stone details in a design inspired by a ballerina’s plié, creating an impression that is both bold and delicate. Helix is the season’s series with the mostest: the longest necklace, the boldest ring and the most wearable hoops, all in shiny stainless steel that catches the light in a timeless expression perfect for the jewellery wardrobe this autumn. Gabrielle is a dramatic example of the autumn collection’s play with stillness and movement – a pearl series that is both timeless and modern, adding a stylish boost to any back-to-work look.
The Autumn collection is launched in stores and on edblad.com August 14th, 2025.
