Press release -
Edblad Spring collection: Days to remember
Edblad escape to the Riviera for SP26
The allure of secret getaways and the sensual minimalism of iconic architect and designer Eileen Gray’s work has inspired Edblad’s collection for spring 2026. Celebrating the freedom of breaking away from convention, it merges timeless elegance with individuality, for infinite wearability.
Like Edblad, Eileen Gray was known for working with steel, turning it into something both luxurious and intimately human. The tubular steel furniture she created in the 1920’s was completely revolutionary and has inspired countless copies.
”I was captivated by Gray’s approach to life, art, and design and the independence, determination, and free-spirited energy in her work, which still resonates to this day. My hope is that the collection conveys those same feelings to the wearer”, says head of design Karin Fritz.
At the heart of the spring collection lies a contrast between structure and softness. With a mood that shifts with the season from city chic to seaside serenity, it offers sculptural jewellery, perfect for styling with a crisp shirt or against bare skin as the weather gets warmer.
Alexa - For charismatic styling, Alexa marks the spot. A striking series with bold, sculptural pieces that makes a confident statement
Swivel - A fresh take on classic shapes and materials, Swivel is designed to stand out on its own or bring an unexpected edge when layered.
For life’s milestones
The theme for the spring campaign that will launch in January 2026 is “Days to remember”. The newstatement pieces for spring’s jewellery wardrobe that it features are memorable designs in their ownright, perfect for both work and play in the city, or a weekend getaway to the Riviera. Later in theseason the campaign will also include new designs for special moments like weddings and graduation.
”Creating jewellery that marks milestones and special occasions in our customers lives and become a part of their memories from these moments is central for Edblad, so the campaign theme couldn’t be more fitting”, says Sara Althini, CMO at Edblad.
Chains, layering and ear curation
Several of this spring’s series, like vibrant Alexa, cheeky MOM and refined Swivel feature expressive chains and links. Others, like striking Medley, combine stainless steel with 14K gold plating within the same design. Almost all of the series have options for layering and ear curation, with several different interpretations of the same design and the possibility to mix and match, for work and everyday as well as for more formal looks.
Twists and turns meet natural elegance
Materials in the spring collection for 2026include Edblad’s premium, water-resistantstainless steel with or without 14K gold plating,mother-of-pearl and dabs of cubic zirconia.Among the shapes are twists and turns, stylisedflower petals and pebbles, glittering stones andbig pearls.
Amorina
A joyful heart shape in a sleek,modern expression, that is Amorina.Hanging at a charming slant from the series’earrings, necklaces and bracelets, this is playfulyet refined series that brings a touch of lightnessand love to any everyday look.
Gerana
Inspired by the tender shapes of spring leavesin bloom, each piece of the Gerana seriesbalances polished elegance with thoughtfuldesign. The larger pieces bring the drama whenstyled solo, and the smaller ones are perfect formixing, matching, and creating your own uniqueexpression.
Leora
Leora captures the sculptural spirit of pebbles shaped by the sea. A fluid play of shapes, light and movement, that injects nature right into this spring’s jewellery wardrobe.
Grace
For special occasions with a fashionable edge, Grace combines delicate design with a twist. Effortless and versatile, the hoops create the look of two earrings in one. Completing the series, the double ring and bracelet echo the same kind of refined duality, making this a very wearable expression of understated elegance.
Gerana
The Spring collection is launched in stores and on edblad.com January 15th 2025. Edblad was founded in 2006 by designer-duo Cathrine & Hans Edblad, with a vision to create high quality jewellery in effortless Scandi style. Today Edblad is #1 in Sweden, a design-driven organization creating vibrant, fashion forward designs in responsibly sourced, water resistant, premium stainless steel, carefully crafted, suitable for any lifestyle and perfect for gifting. With 75 employees, head office, design studio and showroom in Stockholm, along with central warehouse, 10 brand stores and global e-commerce, Edblad is now aiming for the global arena with already established presence in the UK, Benelux, Germany and Southern Europe.
For more information, contact: Edblad, Fanny Sandberg, fanny.sandberg@edblad.com. Find us at MyNewsdesk.com
