Take centre stage - EDblad Winter 2025

Edblad take centre stage for WI25

Edblad’s winter collection for 2025 radiates feminine energy, and just like the autumn collection, it takes inspiration from the world of dance. Moving effortlessly between softness and strength, stillness and motion and from every day to full on glam, it takes centre stage and offers an impressive range for the season’s festivities, along with great gift ideas.

“Move with Love” – the theme of Head of Design Karin Fritz’s second collection for Edblad – captures the idea that love and confidence can help us find our rhythm and move gracefully and with purpose. Even if the world around us is unpredictable.

Designed for crisp winter days and festive sparkling nights, the winter collection offers a boost of confidence with both timeless styles for everyday elegance and festive styling with over-the-top drama. A celebration of presence, power and beautifully bold moments — all season long.

– There’s an inherent power in the thoughtful details and polished contrasts of the winter collection, says Karin Fritz, Head of Design at Edblad. We wanted to capture that energy — the elegance of stillness, the joy of movement, and create pieces that move with you and invite self-expression, stepping into the season with confidence.

Pantheon

This is the it-series for all winter parties. A geometrical shape inspired by antique architecture, in a festive series that plays the lead anywhere it goes.

Barre

This versatile series is the epitome of more is more, with bold shapes and modernistic sparkles. A powerful statement to grab hold of, for both work and evening.

Jewellery for an unforgettable entrance

Several of this winter’s series, like powerful Palazzo, intricate Lexie, bold Barre and maxed out Pantheon, are statement pieces that bring a whole lot of luxury and drama to the party, help you stand out in the crowd and move through it with attitude and poise. The rest of the collection brings that same allure and vibrant energy, in more easy-to-wear styles and pieces that are perfect for gifting.

– The statement pieces in the winter collection really turn up the volume on fashion forward fierceness, and we are incredibly excited to present them. But it’s just as important for us to offer a wider range of styles that echo the theme of the collection and seasonal aspect. This way, more customers can find something that suits them, or discover the perfect gift, says Sara Althini, CMO at Edblad.

Off the chain

The winter collection features several strong and sculptural shapes with their own inherent movement. But the most recurring theme is chains. Luxuriously thick and heavy chains, chains with pearls, with sparkling stones and sequins. There are also large shiny orbs and a vibrant mix of writhing geometrical and organic shapes and, of course, stars.

Lexie

The trend with pearls meeting chains is the theme for this interpretation of a classic with a twist. Choose timeless elegance with one chain or layer up for a more luxurious expression.

Rich and intricate textures

Like the autumn collection, the winter collection keeps the focus around the face and neck, with lots of vibrant and fun earring styles and shorter necklaces. Textures are rich, intricate and layered and among the materials are smooth mother of pearl, dapples of festive glittering stones and Edblad’s long-lasting, shiny and water-resistant stainless steel, this season with an emphasis on gold in 14K gold plating.

Lilo

This minimalistic series features a delicate mini pearl in an unusual setting, creating an everyday go-to that is as easy to wear as it is romantic. In hoops, shoulder duster earrings, two different bracelets, a necklace and a ring.

Stellar

The little star of the winter season, the Stellar series is a subtle way of putting some pep in your step and sparkle in your look by day or by night. It can also be a lovely way to remind someone you love that they are your shining star.

Bisque Pavé & Twin

This winter series in sterling silver are both luxurious and elegant. The Bisque series in sterling silver is covered in glittering stones and the life of any end-of-year-party. Classic yet current, with a puffed up, encrusted pavé hoop that perfectly hugs the ear lobe, teamed up with a long pendant necklace with a glittering charm.

Twin is an elegant and easy-to-wear series that features hoops and a ring in shiny twisting shapes in sterling silver, dotted with glittering stones.

The winter collection is launched in stores and on edblad.com October 23rd, 2025.

Edblad is Sweden’s largest jewellery brand, founded in 2006 by designer duo Cathrine and Hans Edblad with the vision of creating sustainable jewellery with timeless design. From our head office and design studio in Stockholm, we craft iconic collections that combine Scandinavian style with high quality – inspiring people to live life to the fullest, every day.

Today, Edblad is present in over 20 countries, with 12 own stores, more than 500 retailers, and a rapidly growing global e-commerce business.

For more information, contact Fanny Sandberg, Marketing Coordinator Edblad,
📧 fanny.sandberg@edblad.com