Press release -
Hanne Rølling Nymand appointed Chief Product Officer at Ekornes
Ekornes is strengthening its executive leadership team and reaffirming its commitment to innovation and category growth. Effective from 1 February 2026, Hanne Rølling Nymand will join Ekornes as Chief Product Officer (CPO) and member of the Executive Management Team.
In her role as CPO, Hanne will hold strategic responsibility for the Product Category teams and the Product Development department. She will lead efforts to shape the future product assortment, drive innovation, and ensure profitable category management—working in close collaboration with Marketing, regional commercial teams, and Operations.
- I am truly excited to take on this role and to be part of shaping the future of Ekornes’ iconic brands with strong Norwegian roots and global reach. What drew me to Ekornes is the opportunity to combine consumer insight with category development, design, and innovation to drive sustainable growth. I am passionate about developing people and teams, and I believe we succeed when we share a common vision and keep the consumer and customer at the heart of what we do, says Hanne Rølling Nymand.
Hanne Rølling Nymand brings over 20 years of experience from leading global brands including NIVEA, Hansaplast, Red Bull, and Jordan. She has a proven track record of driving category growth and transformation through insight-led innovation, product enhancements, and strong team leadership. Her international experience includes 19 years at Beiersdorf, with global roles in Hamburg and commercial leadership in Dubai, covering the Middle East and North Africa. Most recently, she has headed Global Marketing and Innovation at Orkla Health.
She holds a Master of Science in International Business from Copenhagen Business School and has completed the Advanced Leadership Development Programme at IMD Business School in Lausanne.
- Ekornes will benefit greatly from Hanne’s experience in strategically focused, consumer insight–driven innovation, combined with operational discipline and strong market execution. We look forward to welcoming her to Ekornes, says CEO Tine Hammernes Leopold.
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Ekornes Group is a leading furniture producer founded in Norway and renowned for brands like Ekornes®, Stressless®, Svane®, and IMG. With its production sites in Norway, USA, Thailand and Lithuania, Ekornes has manufactured furniture to improve everyday living for almost a century. Through its worldwide distribution network, Ekornes is delivering relevant products with short delivery time. Ekornes Group is owned by Qumei Home Furnishing Group and Hillhouse Investments. For more information, visit ekornes.com
