​ELEPHANTS SET TO TAKE OVER SÃO PAULO

This August, Elephant Parade, the world’s largest public art exposition in aid of elephant conservation, is coming to São Paulo for the first time.

Gripped by the prospect of Elephant Parade bringing a festival of colour to one of the most exciting and culturally rich cities of the world, already more than 400 artists around the world have submitted designs in a bid to secure a place in one of the most widely anticipated Elephant Parade events in it’s 10 year history.

Elephant Parade São Paulo launches this August, when more than eighty of full-size elephant sculptures decorated by local artists will take over the city during the exhibition. The exhibition will give a platform for breakthrough local artists whose art pieces will stand together with the creations of top international stars and artists – who will be joining together to raise awareness on the plight of the elephant and the conservation issues that need to be tackled to give it a future.

Having trail-blazed through world cultural and business centers in recent years - visiting London, California, Milan, Singapore and Hong Kong ndSao Paolo has been chosen as one of the iconic destinations to help Elephant Parade celebrate its 10th anniversary in 2017. In a city with 11 million inhabitants, it is expected to impact about 6 million people. The designs for the artists that will join the Sao Paolo event will be announced on March 24th, 2017 on the website (www.elephantparade.com.br) and on the official page of the event on Facebook (www.facebook.com/elephantparadebrasil).

The new Elephant Parade has already drawn outstanding support from the business community with Official Sponsorship coming from Amarula, Rei do Mate, Yázigi, Matrix, Shopping Ibirapuera (Official Shopping Mall) and Tivoli (Official Hotel). Further, project partners also include:

Propague (Advertising Agency)

MariaSãoPaulo (Press Office)

Labbo (Digital Agency)

Canela Fina (Video Producer Company)

Spotify (Official Player)

Conceito Brasil (Sales Partner)

Visite São Paulo (Institutional support)

Prefeitura da Cidade de São Paulo (Institutional support)

Mike Spits, Founder and CEO of Elephant Parade comments: “Elephant Parade today is a global movement, a platform for people of all walks of life to come together and use art to raise awareness of the future of the elephant. In recent years we have enjoyed the support of the world’s best brands and biggest celebrities. We have travelled around the world, made millions of people smile and raised funds to tangible help vital elephant conservation projects. As we celebrate out 10^th anniversary I couldn’t think of a city more fitting for an Elephant Parade than Sao Paolo. The cultural richness, bold colours and celebration of life in the city fit our values perfectly and this is going to be a very special event. Get ready Brazil – the elephants are coming!”

Carolina Barreto e Giovane Pasa, Directors of Elephant Parade in Brazil comment: "In 2017, we will take to São Paulo the second edition of Elephant Parade in Brazil. The first, held in Florianópolis in 2015, was a success, and this time will be no different. São Paulo is not just the largest city in Brazil but is also a place that live and breathe cultural expression. We are very pleased and excited to held this exhibition especially when Elephant Parade celebrates its 10^th anniversary."

Claudio Monteiro, Director and presidente of Matrix Energia comments:

"Elephant Parade is about energy. It is about transforming art into a tactile form of improvement for our society. Creativity is the raw material that allows a multitude of positive reactions: from making an urban environment more colorful to preserving species from becoming extinct. It is a partnership that we proudly display cause it fits our mission perfectly. It’s a great opportunity to make São Paulo a trendy city."