Setting the stage at PAMPAS boutique

Just steps from Elfa’s headquarters in Malmö, Sweden, designer Linnéa Samia Khalil has opened her PAMPAS boutique, where her boldly expressive creations are elegantly showcased with Elfa's smart storage solutions. The boutique brings Linnéa’s vision to life, blending maximalist and minimalist elements in a space designed to leave a lasting impression.

Linnéa’s path to fashion design was unconventional. Originally a musician, she found a new creative outlet during the pandemic, channeling her artistic passion into sewing striking, distinctive pieces. Today, PAMPAS draws attention for its vibrant, theatrical style, including a notable collaboration with Switzerland’s Eurovision winner, Nemo, which elevated the brand onto the global stage.

For the PAMPAS boutique, Linnéa partnered with Elfa to create an interior where Elfa’s Classic storage line serves as an elegant backdrop, setting the scene for her bold designs to shine. The boutique’s impressive five-meter ceiling is both spacious and refined, with Elfa’s Classic system maximizing functionality while enhancing the dramatic aesthetic. Known for its adaptability and Scandinavian design, Elfa’s Classic line seamlessly frames the space, allowing Linnéa’s creations to take center stage.

“Elfa’s classic, stylish, and structured storage balances the boldness of my designs beautifully,” Linnéa shares. “The clean lines and high-quality build allow my clothes to stand out, creating a setting where the wildness of PAMPAS truly shines.”

Discover more about Classic by Elfa on our website and see how our solutions can elevate everyday spaces and extraordinary interiors like PAMPAS.