Press release -
People’s infinite need for smart storage
Elfa’s Storage Report spotlights Scandinavian consumers’ rising desire for smarter storage at home, and a more sustainable living.
For the fourth year in a row, Elfa is issuing the Storage report, spotlighting Scandinavian consumers’ habits and attitudes towards storage. The study shows that as many as 8 out of 10 feel they have too many things and cloths at home, and 5 out of 10 feel they don’t have enough room at home for all their things. The biggest challenge is apparently finding space for unused shoes and clothes.
- Consumers’ continued abundance of things and the resultant almost infinite need for smart storage solutions, are evident. At the same time, the report shows that consumers are increasingly willing to change their habits and live more sustainably, says Christine Dalman, Storage Expert at Elfa.
The Elfa Storage report is published annually and is based on an in-depth survey covering a total of 4040 people aged between 18 and 74 years from Sweden, Norway, Denmark and Finland. The survey was conducted in August 2018 by the independent market research company YouGov, on behalf of Elfa.
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Elfa provides a storage system created to fit people’s individual needs throughout life. Our product portfolio includes customized sliding doors as well as wall-hung or free-standing wardrobe interiors. – all in sustainable, functional design of the highest quality.
The company was founded in 1948 and has been owned since 1999 by The Container Store, the USA’s largest storage products retail chain. The Container Store is listed on the New York Stock Exchange. Elfa has three factories and eight sales companies in Europe. The group reported turnover of approximately MSEK 1 105 in the 2018 fiscal year and by the end of fiscal year 2018 the group had 513 employees. Our head office is located in Malmö
