EnVeritas Group Announces 3-Dimensional Imaging And Multicultural Marketing Services in 35 Languages

London (England) – While many agencies are now branding themselves “content marketing” firms, EnVeritas Group has over a decade of experience in the industry serving major hospitality brands and companies including Carlson, Accor, American Express Publishing, Expedia, MapQuest and more.  In an effort to serve the growing needs of clients, EnVeritas Group has added 3D imaging to its service offerings and is creating multicultural content marketing campaigns in over 35 languages.

Hospitality companies are using EnVeritas Group’s 3D imaging services to create interactive visuals of their meeting and event space.  The new 3D imaging service helps meeting planners visualize the space, furniture placement, lighting and more in just a few clicks. The service is completely customizable and the content describing the spaces can also be localized in over 35 languages. The 3D imaging also helps a hotel property’s website search engine optimization as the images are richly tagged and search engines rank them higher has valuable content.

Another way EnVeritas Group is helping hospitality companies and brands is creating multicultural marketing campaigns in over 35 languages. Smart companies understand that the key to a successful global marketing strategy lies in understanding what makes local cultures tick, and creating cool content to tap into that. Luxury hotel brand Sofitel has partnered with Enveritas Group to create multicultural content for its properties around the world. First, our experts focus on creating a relatively small amount of top-quality, original content that reflects their individual brand identity, which in Sofitel’s case is all about French culture, luxury and art de vivre. We make sure all content not only tells a coherent story, but also is flexible enough to be repurposed for different media - from print and regular websites to mini-sites, blogs and presentations. We then adapt the content for specific target markets.

If you want to tap into a particular market, culture-sensitive localisation is essential. Localisation takes into account cultural values that vary across regions. An emphasis on French wine may go down well with Sofitel guests in Europe, but it will clang clumsily in Muslim countries where drinking alcohol is not encouraged. Mere translation would blunder through and alienate those readers; culture-sensitive localisation would change wine to tea.

In addition, EnVeritas Group offers a full continuum of content marketing services for brands from  audit and strategy to large volume product descriptions and technical copy to white papers, blogs, search engine optimization and more. EnVeritas Group has received several Pearl Awards from the Custom Content Council in the United States for work on behalf of its clients including “Best Launch or Relaunch of a Website” for the jewelry store retail chain HandPicked, “Best Microsites” for Carlson Hotel Group and “Best Digital Proof of Return on Investment” for Carlson Hotel Group.

Eric Ingrand, EnVeritas Group's VP of Content Marketing in the EMEA region, will do a presentation at ad:tech 2013 on Thursday, September 12 from 9:55 a.m. to 10:15 a.m. in Theatre 4 – Search and Content. Entitled, “Multicultural Content Marketing & Emerging Markets: Risks and Opportunities” Eric Ingrand will explain to attendees how to initiate an efficient, ROI-driven digital content marketing strategy in ten steps for today’s multi-device and multilingual world.

Ingrand will also be available throughout ad:tech London 2013 on September 11 and 12 for interviews at Booth #480. If you would like to learn more about multicultural marketing trends, EnVeritas Group also has several white papers available for download.