Rab and The British Association of Mountain Guides announce a five-year partnership

British outdoor and mountain brand Rab (owned by Equip Outdoor Technologies Ltd.) and The British Association of Mountain Guides (BMG) are proud to announce a comprehensive five-year partnership. This collaboration represents a significant commitment to supporting internationally qualified Mountain Guides who operate in the world’s most challenging environments.

The BMG is the UK’s national association for Mountain Guides. Every British Mountain Guide holds the IFMGA carnet – the only internationally recognised guiding qualification – representing years of exceptional training, assessment, and experience, across climbing, mountaineering, and ski mountaineering. The carnet allows the holder to guide on any mountain terrain, worldwide.

“The British Association of Mountain Guides are proud to be working with Rab as our main sponsor. Almost fifty years ago, Rab Carrington made an alpine style ascent of Jannu, arguably his most significant mountaineering achievement, climbing alongside Roger Baxter Jones and Brian Hall, who both became British Mountain Guides” says Tom Ripley, BMG Marketing Officer. He adds: “Fast forward to 2026 and we are excited to be officially working with Rab, one of the leading manufacturers of mountain apparel and equipment. We both have a long and shared history, a shared ethos towards excellence in the mountains, and a sincere commitment to reducing our environmental impact. Our members are looking forward to giving Rab gear a thorough testing in the world’s mountains.”

“This partnership is about a shared passion for the mountains, for excellence, and for fostering education around mountain safety," says Jessica Burton, Rab’s UK Marketing Manager. “We are extremely proud to work alongside British Mountain Guides. They are dedicated mountain professionals, qualified to operate on any mountain, on any continent. Their lifelong commitment to their craft aligns perfectly with our values as mountain people.”

The partnership will see Rab providing comprehensive apparel and equipment support for British Mountain Guides, as well as Trainee and Aspirant Mountain Guides. Furthermore, it involves product development feedback for Rab’s most technical mountain collections.

Tim Fish, Product Director at Rab, comments: “We know that British Mountain Guides are working in some of the harshest mountain environments, and our kit needs to keep them safe and comfortable. This provides the ideal testing ground for our most technical products, and we’re looking forward to working closely with the Guides to ensure our products remain at the forefront of mountain gear design.”

Furthermore, Rab and The BMG will work together on initiatives to increase diversity and support female Guides entering the profession, and focusing on educational activities to help minimise environmental impact in the mountains.

Several Rab athletes are British Mountain Guides, including Calum Muskett, Libby Peter, Paul Swail, Ben Tibbetts and Jon Gupta, demonstrating the existing natural alignment between the brand and the guiding community.

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About BMG

The British Association of Mountain Guides trains and assesses guides in all forms of climbing, mountaineering, and ski mountaineering, sets professional standards for its members, and promotes safety, enjoyment, and good practice in the mountains. The BMG is part of the International Federation of Mountain Guide Associations (IFMGA), which coordinates and recognises standards across twenty-six national associations; thus, every British Mountain Guide is an internationally qualified IFMGA Guide, capable of leading parties in some of the world’s most demanding mountain environments. With years of rigorous training and assessment behind them, IFMGA Mountain Guides are the most qualified professionals for mountain leadership, and whether you are taking your first steps or pursuing major objectives, a British Mountain Guide provides expert technique, trusted guidance, and a dependable partner for adventure. www.bmg.org.uk