Press release -
Rab open new store in Denver/US
British outdoor brand Rab(owned by Equip Outdoor Technologies Ltd.) have officially opened a new store in Denver/US, marking a significant expansion of the company’s Colorado presence and commitment to the Mountain People community.
The new store spans 2,320 square feet – more than twice the size of its original location across Platte Street. The expanded space showcases a comprehensive selection of Rab’s technical gear for climbers, mountaineers, hikers, skiers and adventurers, from technical shells and down products to versatile backpacks and sleeping bags.
“We are thrilled to open the new Rab Denver location to our old friends as well as adventurers discovering Rab’s collection of incredible performance gear for the first time,” says Dan Gambino, Rab Denver Store Manager. “Relocating took roughly two years, but the wait was worth it. The extra space allows for more of the products and expedition gear that our customers love, and gives us the chance to host more premier events and instructional clinics led by our outdoor experts.”
The strategic expansion reflects Rab’s wholesale-led business approach, where the new store serves as a brand showcase and community hub to support brand awareness and customer experience. The location strengthens Rab’s engagement with Colorado’s active Mountain People community, supported by the company’s growing US operations in the market.
Richard Leedham, Rab CEO, comments: “We are excited about our new Denver presence. With its welcoming ambience and community-focused approach, it will support our US retailers by providing our consumers with an inspiring first-hand Rab brand experience.”
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Equip Outdoor Technologies UK Ltd is an international business with the head office based in Derbyshire, UK. We are proud to own both the Rab and Lowe Alpine brands. We design exceptional product to meet the needs of our active customers. We encourage our teams to thrive and be part of our success. Our passion for the outdoors and adventurous spirit sets the foundation for what we do. We have approved near and long-term science-based emissions reduction targets with the SBTi and are proud to be a Fair Wear Leader Brand. www.equipuk.com.
