SKF Motion Technologies becomes Ewellix

SKF Motion Technologies, formerly part of the SKF Group, has announced that it is to launch a new name and branding, to reflect the changes that the company has undergone since it was acquired in December 2018 by Triton.

With immediate effect, the company will be known as Ewellix: Makers in Motion. The new company name is pronounced ‘Eve-liks’.

The new business will build on its reputation as a leading development partner and manufacturer of advanced linear motion and actuation products and solutions, while focusing on the current and future technical and commercial challenges faced by its customers around the world.

Daniel Westberg, the CEO of Ewellix, explains that, “After 50 years’ operating as part of the SKF Group, we have a distinguished heritage. Today, with a new name and the backing of Triton Partners, we offer a unique combination of engineering skills, applications knowledge and product technologies, backed by significant investment, for a single common goal: the exclusive focus on the development of transformative linear motion solutions that empower customers throughout industry to reach new heights in productivity, performance, energy efficiency and profitability.”

Ewellix will focus its activities on a number of core areas: medical equipment; industrial automation; mobile machinery; and industrial distribution – all with enhanced value created through sensor technology and data analytics. The company has nine advanced manufacturing centres in Europe, North America and Asia, over 1,400 employees and 16 sales and customer service locations.

Daniel Westberg adds, “Our existing manufacturing and sales centres give us a solid foundation on which to build. Our ambition is to grow our global operation still further as we transition from being primarily a product supplier to a leading provider of linear motion solutions built around customer needs. For example, we’re just about to establish new customer support centres in Hungary and India. We’re also working closely with customers in the automation sector to develop integrated systems that extend the capability of cobots and to replace traditional fluid power devices with solutions that offer a far better combination of performance, reliability, energy efficiency and safety.

“These examples illustrate the benefits of having a single purpose. Just as importantly, as an independent business we’re now able to be far moreresponsive to customer needs, to become truly agile and customer-centric. Today, with the new company and the backing of Triton, we’re building a business with a bright and exciting future.”