Press release -
Faber-Castell draws positive conclusions from the Ambiente trade fair
Successful conclusion to the trade fair with strong demand / Record number of new products and clear strategic signals
Stein, 12 February 2026 – Faber-Castell looks back on a successful participation in Ambiente. The leading international trade fair for innovations and trends in the consumer goods industry, at which the company presents itself every two years, once again proved to be an important platform for Faber-Castell to demonstrate its innovative strength, market proximity and strategic development to a global audience.
This year, Faber-Castell presented a particularly broad and market-relevant portfolio and many new products. Among other things, the new Bloom writing instrument series from the luxury brand Graf von Faber-Castell was launched – a collection for young, ambitious smart professionals, founders and all creative minds at the interface between communication, innovation and production. The Bloomwriting instruments are available in two versions: the elegant combination of light hornbeam wood and 18-carat gold-plated metal parts creates a warm look; the exciting mix of black ebony and ruthenium-coated metal parts is cooler but equally luxurious. Each barrel is individually handmade.
The new Avoriballpoint pen with many sustainability features and the Poly Ball Flow Edition, whose design is based on current design trends, were also presented.
"We can look back on a successful Ambiente. The response from the trade audience was consistently positive," summarises Stefan Leitz, CEO of Faber-Castell AG. "With our innovation offensive, we have demonstrated that we recognise trends early on and consistently translate them into new products. This confirms our strategic course and the high performance of our team."
The trade fair marked an important milestone in the "ONE Faber-Castell" corporate strategy. In particular, the targeted increase in renewal capacity – a central element of the ongoing transformation process alongside a series of growth initiatives and efficiency measures – was further advanced.
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Faber-Castell AG
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Faber-Castell
Founded in 1761 and family-owned for nine generations, Faber-Castell is a global player in the production and marketing of high-quality writing and drawing instruments, as well as in the development and manufacture of innovative and decorative cosmetic products. The company has its own production facilities in nine countries and sales companies in 21 countries worldwide. With over two billion lead and coloured pencils per year and around 6,200 employees worldwide (including approximately 1,200 in Germany), Faber-Castell is the leading manufacturer of wooden pencils. Wood-cased pencils for the 'Writing + Drawing' and cosmetics business units are produced at the headquarters in Stein near Nuremberg, while plastic pencils for both business units are manufactured in Geroldsgrün in Upper Franconia. Faber-Castell generated group sales of EUR 601.8 million in the past financial year 2024/25 (-2.7% compared to the previous year). The company owes its leading position in the international market to its traditional commitment to the highest quality, environmental responsibility and a large number of product innovations.
