Press release -
Realignment in the premium segment: ottohutt brand to be discontinued
With the acquisition of Robert E. Huber GmbH in 2023, Faber-Castell invested heavily in the expansion of its premium segment. The takeover was an important step for the company in strengthening its position in the market for premium writing instruments and deepening its expertise in the field of precision engineering.
This strategy is now being continued with a clear focus on Faber-Castell Fine Writing and the Graf von Faber-Castell Collection. The ottohutt brand, which was acquired as part of the takeover of Robert E. Huber GmbH, will therefore no longer be continued as an independent brand in the future. The active ottohutt range is expected to remain available in stores until at least March 2026.
This step will allow the company to upgrade its core brand range and consolidate brand-specific communication and retail activities. At the same time, it will enable the company to further expand its innovative strength thanks to the long-standing expertise of the highly specialised manufacturer Robert E. Huber.
Press contact:
Faber-Castell AG
Press Office
press-office@faber-castell.com
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About Robert E. Huber:
Robert E. Huber GmbH has been a family-run, medium-sized company based in Königsbach for over 80 years. The European market leader specialises in the manufacture of high-precision products and components and produces, among other things, exclusive writing instruments and accessories for numerous global brands in the luxury and consumer goods industry. All competencies along the production line are established in-house. This vertical integration gives Robert E. Huber a unique selling point and enables it to meet the highest design standards. The company was founded in 1935 and employs around 50 people.
