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Topics: PR, Communication

  • The sense of belonging, and inclusion of a group, is a strong basic need that all humans share. (Photo: Magnus Liam Karlsson)

    In the club -I have a feeling I belong here

    Building a community is not a quick win. So, why do for-profit brands invest time and money in this activity? In short, creating a community connected to your brand gives the customers a feeling that they are included. And nothing generates brand loyalty like inclusion.