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ROG Xbox Ally and ROG Xbox Ally X to Hit Store Shelves October 16, 2025
Gaming handhelds will be on show for the very first time at gamescom 2025
KEY POINTS
- Ready for launch: On-shelf availability of ROG Xbox Ally and ROG Xbox Ally X slated for October 16, 2025
- Optimized for handheld gaming: Xbox team has developed a new experience designed to make more games ready to play on supported handhelds
- See ROG Xbox Ally in person: Both models are on the show floor, ready to showcase the latest games
- Meet-and-Greet at the ROG booth: Actors Ned Luke and Shawn Fonteno will be in person at the booth to meet with fans
STOCKHOLM, Sweden, August 20, 2025 — ASUS Republic of Gamers (ROG) today announced that ROG Xbox Ally and ROG Xbox Ally X — featuring cutting-edge AMD Ryzen™ Z2 Series processors — will be available on shelves on October 16, 2025. Both new gaming handhelds will be available to try out for the first time on the show floor of gamescom 2025. ROG will have a massive presence at gamescom 2025, boasting a full lineup of 2025 laptops to give gamers a taste of what next-gen hardware is capable of. Additionally, the stars of the latest ROG Travel campaign film, actors Ned Luke and Shawn Fonteno of Grand Theft Auto V fame, will be at the ROG booth to meet and greet fans.
Ready for launch
On October 16, ROG Xbox Ally and ROG Xbox Ally X will be available in Australia, Belgium, Canada, the Czech Republic, China (Xbox Ally X only), Denmark, Finland, France, Germany, Hong Kong, Italy, Ireland, Japan, Malaysia, Mexico, the Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States and Vietnam.
Availability will follow for other markets where ROG Ally series products are sold today, including Brazil, India, Indonesia, and Thailand. The Xbox Ally will launch in China early next year. Additional pricing and pre-order details will follow in the coming weeks.
ROG and Xbox co-developed the ROG Xbox Ally and ROG Xbox Ally X to give gamers the freedom to play their way, anytime and anywhere.
The ROG Xbox Ally is powered by an AMD Ryzen Z2 A processor featuring four Zen 2 cores with eight threads and eight AMD RDNA™ 2 GPU cores. This offers ultra-efficient performance, paired with 16GB of LPDDR5X‑6400 RAM and a 512GB M.2 SSD, and all backed by a 60Wh battery for extended play.
The premium, high-performance ROG Xbox Ally X ups the ante with an AMD Ryzen AI Z2 Extreme, a new eight‑core/16‑thread Zen 5 APU with 16 RDNA 3.5 GPU cores, and an integrated NPU. The ROG Xbox Ally X also features 24GB of LPDDR5X‑8000 memory, a 1TB M.2 SSD, and boasts a larger 80Wh battery for longer playtime. Click here to learn more.
Optimized for handheld
The team at Xbox has been hard at work behind the scenes partnering with game studios to test and optimize thousands of PC titles for handheld compatibility. This new Handheld Compatibility Program ensures day-one users have the best experience possible on their ROG Xbox Ally handhelds. At launch, compatible games in the game library will sport Handheld Optimizedor Mostly Compatible badges.
Handheld Optimized means that the game is ready to go — with default controller inputs, an intuitive text input method, accurate iconography, clear text legibility, and appropriate resolution in full-screen mode. Mostly Compatible means that the game may require minor in-game setting changes for an optimal experience on handheld.
The Xbox team is also bringing advanced shader delivery to the ROG Xbox Ally. This allows the Xbox app to preload a game’s shaders during download, so supported games will launch up to 10x faster, run more smoothly, and use less battery on first play. Xbox is working on adding this feature to even more games over time.
The ROG Xbox Ally X also features AMD’s cutting-edge Ryzen AI Z2 Extreme processor with a built-in NPU, that unlocks upcoming AI powered features starting early next year — with more to come. These features include:
- Automatic Super Resolution (Auto SR): a system-level feature that uses the power of the NPU to upscale games running at lower resolutions. This delivers high-resolution visuals and smooth framerates across a wide range of games, with no additional changes required from game developers.
- Highlight reels: AI captures standout gameplay moments — like epic boss battles or victories — and generates short replay clips to share with friends or on social channels.
See ROG Xbox Ally in person
Both handhelds, along with the entire 2025 ROG lineup that includes the latest Strix, Zephyrus, and Flow laptops, will be on show at the gamescom 2025 ROG booth. The ROG Xbox Ally and ROG Xbox Ally X will be fully playable with a selection of games including Balatro, Clair Obscur: Expedition 33, DOOM: The Dark Ages, Final Fantasy VII Remake Intergrade, Gears of War: Reloaded, Hogwarts Legacy, Lies of P, and Roblox — featuring experiences including 99 Nights in the Forest, Grow a Garden, and Rivals.
Meet-and-greet at the ROG booth
To celebrate the upcoming launch of the ROG Xbox Ally and ROG Xbox Ally X, ROG is reuniting Ned Luke and Shawn Fonteno, one of gaming’s most iconic duos, for the latest installment of ROG Travel. Ned Luke reprises his role of the supervisor at ROG Travel, while Shawn Fonteno joins the cast as a new hire with strong suggestions for the ROG Xbox Ally as a ticket to send their customer on a perfect gaming getaway to Allywood, a place of dreams and infinite possibilities. Both Ned Luke and Shawn Fonteno will be live at the ROG booth, giving fans the exciting opportunity to meet them in person.
Learn more about ROG Xbox Ally X and ROG Xbox Ally.
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ASUS has over 20 years of experience in the technology industry and is a leading company in the new digital era. ASUS is the world's third largest laptops manufacturer and nowadays, since the beginning of 2016, it is the largest computer manufacturer in the consumer market across the Nordic region.
Currently, ASUS has a global staff of more than 17,000 employees, including 83 employees in the Nordic region.
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