Gamification driving innovation

The way people work together has been under significant change since the breakthrough of social media. People in networked organizations are connecting inside and outside enterprises to collaborate across boundaries. But how to manage these agile networks effectively?

Lumo Research gathered the six best practices that are currently driving the collaboration in enterprises. The study exposes that gamification is now one of the hottest rising topics in many organizations.

Gamification is the use of game design to engage people and achieve targets more effectively. Gartner predicted at the beginning of 2011 that more than half of organizations that manage innovation processes will gamify those processes by the year 2015. And it doesn't go only to innovation. For example customer relationship management systems already use these concepts to provide instant rewards for sales.

Overall gaming concepts are not so new to enterprises. There is a whole industry of consulting companies using gaming concepts to improve organizations’ performance. Challenge is how to adapt these and other promising concepts into everyday work instead of temporary seminars and workshops.

"The way people are motivated to work together has dramatically changed over the past few years”, says CEO Kristian Tanninen. "Instead of year long bonus systems and annual satisfaction surveys management is now looking for simple and instant systems for rewarding employees. These must be built in everyday tools that people are using to manage their work".

Most of the information systems in enterprises are built to alert if something goes wrong but the system stays quiet if everything is rolling to a right direction. This is exactly where gamification can change the concept.

”Our aim is to create a positive and motivating environment where people feel natural to share their ideas and knowledge. But at the same time linking clear tasks and targets together so that gamification brings real, measurable results to the organization”, Kristian Tanninen says.

Paper of the six best practices can be downloaded from the website at http://www.lumoflow.com/bestpractices

Lumo Research helps organizations to manage networked collaboration and innovation more effectively. Through its award winning social collaboration software LumoFlow www.lumoflow.com it serves thousands of users and customers worldwide.

For more information you can contact CEO Kristian Tanninen at +358 50 394 8923 or by email at kristian.tanninen(at)lumoresearch.com