Press release -
Rovaniemi opens the Christmas Season 2022 in Santa Claus Village, Arctic Circle and celebrates the post-pandemic tourism boom – follow online wherever you are in the world
The Grand Opening of Christmas Season is an annual celebration honouring the Christmas tradition of sharing Christmas spirit and good will. This year the event takes place on Saturday the 19th of November at the central square of Santa Claus Village in Rovaniemi. The event gathers local people and visitors to the Arctic Circle and the event is broadcasted online.
The musical Christmas performances take the audience into the merry moods of Christmas and Winter. As part of the festivities the Mayor of Rovaniemi Ulla-Kirsikka Vainio will present the annual Unicef donation made by the city of Rovaniemi to Unicef Finland. The traditional Christmas Opening culminates in Santa’s arrival and speech – what does Santa want to tell us this year?
Post-pandemic travel is on rise and the Official Hometown of Santa Claus is expecting a busy winter season. Rovaniemi is more connected to European cities than ever before. There are record-breaking amount of flight connections bringing travellers from 11 different European cities directly to Rovaniemi. The first flights have been full and the visitors are enjoying the arctic Northern Lights season.
“Winter tourism of Rovaniemi and Lapland is recovering rapidly as demand grows and even exceeds the pre-pandemic level. We want to enable people to enjoy the magic of Christmas and fully experience the arctic adventures, once again. The Grand Opening of Christmas Season 2022 event is perfect for that.” says Sanna Kärkkäinen, Managing Director of Visit Rovaniemi.
Live stream Vimeo:https://vimeo.com/event/2570222/f9b114139e
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Copyright: ©Visit Rovaniemi (Rovaniemi Tourism & Marketing Ltd.)
In social media, please use of these tags and hashtags @Visit Rovaniemi #visitrovaniemi. For further inquiries, kindly contact media@visitrovaniemi.fi
Related links
Topics
- Culture
Categories
- christmas
- arctic circle
- santa claus
- finland
- lapland
- visit rovaniemi
Regions
- Lappi
Visit Rovaniemi is the local tourist board of the Rovaniemi region in Lapland, Finland, and will bring you the latest stories and news from the Arctic Circle! Northern people, Arctic phenomena such as Northern Lights and the Midnight Sun, Arctic animals, events and of course Santa Claus and Christmas all year round!
Visit Rovaniemi is the city’s Christmas brand guardian. Visit Rovaniemi keeps central throughout its operations the Christmas brand values: authenticity, giving and caring, surprise and innovation as well as constant presence. Read more about the Rovaniemi Christmas brand below.
Download Rovaniemi Christmas Brand brochure as PDF here
Established in 2007, Visit Rovaniemi engages in image marketing, media visits, communications and PR, tourist information and congress marketing (Rovaniemi Congresses).
