Press release -
Fjällräven´s AKKA VIEW tent - “UK Product of the Year 2012
Fjällräven’s new tent Akka View won both “Best New Tent” and “Product of the Year” in the prestigious OTS 2012 Novel Awards at the Outdoor Trade Show in the UK.
After being inspected by a panel of industry experts in the United Kingdom, Fjällräven’s new innovative Akka View Tent won both “Best New Tent” and overall “Product of the Year”. The expert group commented: “The self-supporting tent features an innovative panoramic construction with an extra-large door on each side which can be fully rolled back to expose a 360° view of the outside world from the comfort of the tent.”
OTS Organiser, Marta Williams, continued: “This year, we received 20% more entries than we did for the 2011 Novel Awards and the standard of all entries was incredibly high. We are delighted that the seven winning products have been recognised by the judges for their innovation, and can now be officially promoted as OTS Novel Award Winners.”
Topics
- Leisure
Categories
- product awards
- akka
- tents
ABOUT FJÄLLRÄVEN
In 1960 Åke Nordin founded Fjällräven in his basement in the town of
Örnsköldsvik in northern Sweden. Today our timeless, functional and durable
outdoor equipment enjoys a global presence and can be found in over 23
countries. The collection comprises outdoor clothing for men and women,
backpacks, tents and sleepingbags.
As a company we put a lot of focus on acting
responsible towards other humans, animals and nature and sustaining public
interest in the outdoors. The two largest outdoor events we organize are
Fjällräven Classic and Fjällräven Polar who attracts thousands of people.
Fjällräven is a part of the Fenix Outdoor Group. The Group net sales was
1 725,4 MSEK in 2012.
