Press release - 26 August 2014 14:25

KEB Loft Jacket - New reinforcement jacket for fall/winter 2014

For winter 2014, Fjällräven is strengthening its price winning Keb Series with Keb Loft Jacket, a new reinforcement with the new, high-end, synthetic insulation G-Loft® Supreme that has been developed exclusively for the company.

Keb is one of Fjällräven’s most technically advanced clothing series. Both Keb Jacket and Keb Trousers have won several prizes for their functionality and durability. For winter 2014-15, the Keb collection is being extended with the addition of Keb Loft Jacket; a light, insulated reinforcement jacket with the same high functionality as other Keb garments. Keb Loft Jacket use sthe new synthetic material G-Loft® Supreme that has exceptional warming properties.

G-Loft insulation has been used in military contexts for many years and has now been further developed exclusively for Fjällräven. Its unique mix of hollow and super-thin fibers offers an exceptional warmth-to-weight ratio. As a polyester fiber it has excellent wet-weather functionality while also being quick drying, breathable, highly compressible and easy to care for.

– After evaluating G-Loft® Supreme we are very impressed byits properties – it is light, warm and has an excellent ”downfeel”, while at the same time having all the advantages of synthetic insulation in wet or humid conditions, says Henrik Andersson, Head of Innovation and Design at Fjällräven.

Topics

Leisure

Categories

keb series
2014 news (fall/winter)

ABOUT FJÄLLRÄVEN

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company's timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 20 countries. Fjällräven's product range comprises outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags.

Fjällräven prioritises acting responsibly towards people, animals and nature and encouraging and sustaining public interest in the outdoors. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. Fjällräven is a part of the Fenix Outdoor Group. The Group's net sales totalled MSEK 1 865,8 in 2013. www.fjallraven.com

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