Flic and SoftGuard Global Announce Strategic Partnership to Enhance Emergency Response and Workforce Safety

Instant Safety at the Push of a Button

Thanks to the new integration between Flic and SoftGuard, users can now send emergency alerts through the SmartPanics app simply by pushing a Flic smart button.

This integration transforms any Flic button into a personal safety device, instantly notifying security teams or emergency services while simultaneously sending the user’s real-time location.

With just one touch—and without unlocking the phone or opening the app—users can request help quickly and safely.

The alert is geo-identified and displayed in real time on the SoftGuard Monitoring Center (CRA) map, ensuring a fast and accurate response.

Full integration with SmartPanics

• Trigger emergency alerts with a single press, even when your phone is out of reach.
• Works up to 50 meters away from the SmartPanics app.
• Can be placed anywhere: wristband, necklace, keychain, car dashboard, or under a desk—offering greater accessibility, comfort, and speed.

Technical features of the button:

• Replaceable battery lasting up to 24 months
• IP44 certification: splash resistant
• Long-range Bluetooth connectivity
• Customizable branding option

With operations across more than 50 countries and two decades of experience, SoftGuard is recognized for providing advanced PSIM-based monitoring solutions that centralize and integrate intrusion alarms, video surveillance, access control systems, and personal safety mobile apps.

Developed by Shortcut Labs AB in Sweden, Flic is the world’s leading brand of smart buttons, widely used across healthcare, retail, logistics, and education sectors to protect workers and support critical situations.

“Every second counts in an emergency,” said Dirk Lüders, VP of Corporate Relations at Flic. “By leveraging technology companies already have in place and adding a reliable, low-cost accessory like Flic, we dramatically improve usability and responsiveness in key moments.”

As part of the partnership, customers can earn points toward ULTRA subscriptions and renewals with every purchase of Flic buttons, HubLR, clothing clips, or wristbands, offering an added incentive to strengthen their security systems with Flic’s innovative hardware.

For more information about Flic products, contact: sales@flic.io

To learn more about the SoftGuard Club and the credit points program, visit: https://www.softguard.com/club/english/