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A/B test shows increased conversion rate for Stutterheim thanks to Instagram photos

​The premium clothing brand Stutterheim Raincoats was founded in 2010 and since then, thousands of retailers are selling the famous raincoats, among them Barney’s in NYC. By integrating user-generated content on the product pages, the website got a real boost. An A/B-test showed an 18% increase in the conversion rate. It also showed that visitors stayed longer on the website.
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