Document -
World famous Hard Rock Cafe uses UGC to increase engagement and credibility
Restaurant chain Hard Rock Cafe is a worldwide known concept. David Björkeryd, E‑Commerce & Digital Manager, wants more people to be able to enjoy the authentic Hard Rock Cafe experience. "Before, there was no common thread in our digital communication. Now, we are focusing on relevant content. As a result, the engagement on Facebook has increased with 900 % in the last 12 months."
go to media item
- License:
- Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
- File format: