​Dedicated Flowbox usage leads to high community engagement for Dutch jewelry company Anna + Nina

Anna + Nina is a small Dutch company that started off as a jewelry brand but now also sells homeware and clothing. After having worked with Flowbox for six months, they have seen a large difference – for example, their Instagram community has grown by 25 thousand followers.

Contrary to common belief, user generated content (UGC) isn’t only about appearing genuine in comparison to stock photos – it’s no secret that a more authentic feel to a photo resonates better with customers, but that’s not all it is. The content that Anna + Nina is creating on their own already has a very genuine vibe, and despite that, they are still investing their time and energy into UGC. Why? To build a community and engage their customers.

“Engagement is everything, and Flowbox makes it so easy. Even just asking for the right to use a picture engages the community,” says Emma Callow, Head of E-Commerce and Digital Marketing at Anna + Nina.

Challenge
Before implementing Flowbox, Anna + Nina had high expectations. With many years of experience within the field, Emma Callow, Head of E-Commerce and Digital Marketing, knew what results she needed to see. “When you work in a small company, it’s an especially large investment and risk. You need to see a return, and you need to see it quite quickly.”

Building a brand and creating a digital space where customers want to engage isn’t exactly easy. It takes a lot of hard work, but according to Emma, that work is a lot easier with the help of Flowbox. “I think the challenge is to be persistent and patient. It doesn’t happen overnight, and you have to be willing to work for it every day. The goal is to have a place where people can feel associated with the brand.”

Solution
Anna + Nina make it clear that Flowbox doesn’t do the work for you – you still have to put in the effort yourself, but the platform makes the work much more efficient and easier. “It’s really important to put in 10 minutes every day, but in the end, the results exceeded my expectations. It’s hard to say that you don’t need it once you understand what UGC is and what it can do for your company. It was an easy decision to get Flowbox,” says Emma Callow.

Anna + Nina employ a new intern approximately every 6 months and let said intern moderate everything in Flowbox. Continuously introducing someone new to the platform and having them take over completely is not a problem at all – it only takes a quick walk through. “The tool is really easy to use, and we have a very good relationship with our Flowbox client success manager who is always there to help.”

Results
Since implementing Flowbox, Anna + Nina have more than doubled their sessions, (new) users, page views. They have also seen a large increase in both the yearly conversion rate and revenue. Their community has grown a lot, with a grand total of 25 thousand new followers on Instagram.

“The greatest value of using Flowbox is the community that it helps us build. Our customers feel like they’re part of something, and the brand association is just going to get stronger and stronger. Ultimately, we’re also gaining new customers. We’re getting people to the website by using content that we didn’t even create,” says Emma Callow.

As for the future, Anna + Nina are planning on launching UGC in both their newsletters as well as their social media ads, and they’re very excited to follow the process. “It’ll be really interesting to see how much of a difference using UGC in ads makes. I would be very surprised if it didn’t generate at least the same results, but my guess is the results will be much better.”

Results in numbers
162% increase in sessions
129% increase in new users
124% increase in page views
116% increase in users
71,5% increase in conversion rate year over year
21% increase in number of sessions per user
25 000 increase in Instagram followers

For more information, contact:
Bianca Rior, Content Editor, Flowbox
bianca.rior@getflowbox.com