Nordic taps manufacturer signs 3 years Lions sponsorship deal

FM Mattsson Mora Group has signed a sponsorship of the Finnish national icehockey teams. The sponsorship runs for 3 years and includes World Championship and Winter Olympics. The new collaboration is aimed at increasing the knowledge of the 150 year old Swedish and Danish marketleader in Finland.

FM Mattsson Mora Group Finland Oy, the leading Nordic manufacturer of taps and mixers, and the Finnish Ice Hockey Association have signed a long-term cooperation agreement. The agreement involves the men’s national A team and the youth and women’s national teams. The agreement period extends to 2019, and in addition to World Championships for various teams during the agreement period, the World Cup will be played in Toronto, Canada in autumn 2016, and the Winter Olympics will be held in Pyeongchang, South Korea in the winter of 2018.

Increasing awareness and knowledge

- The clear objective of FM Mattsson Mora Group Finland is to increase market shares significantly in the coming years. We want to increase the knowledge of our brands and our unique techniques and great Danish and Scandinavian design traditions among the Finnish consumers, Aki Helminen, the Managing Director of FM Mattsson Mora Group Finland Oy explains. He continues:

- I believe that joining the Lion family provides an excellent starting point. This way we can proudly support a Finnish success story through top-level ice hockey behind men’s, women’s and even youth national teams. The values of the Finnish Hockey Team are pursuing excellence, respecting others, having fun and a spirit of community. These values match the values of our company excellently. Through collaboration with the Lions we will enhance the awareness of our own brands in the Finnish market and of course we will also do our part to spread the good news about the Lion family to Finnish homes.

Seen from the Ice Hockey Association’s perspective , this new cooperation will help promote and strengthen the growth of Finnish ice hockey and the core values of its operations.

- We wish to extend a warm welcome to our new partner into the Lion family. Our new partner shares the same values as Finnish ice hockey – high quality standards and pursuit of excellence in all activities, says Matti Nurminen, Managing Director of the Finnish Ice Hockey Association. He continues:

- I believe that FM Mattsson Mora Group is an excellent partner in its reliability and goal-orientation, and that the agreement we signed supports and strengthens the operations of both parties in the coming agreement years.”

150 years of experience in Scandinavia

FM Mattsson Mora Group designs, markets and sells taps and mixers for kitchens and washbasins, as well as shower mixers and showers. The company’s brands are Mora Armatur, Damixa and FM Mattsson. The company has a very strong position in the Nordic market. The company has a long tradition dating back to 1865 when FM Mattson was established, and today 150 years later the products are still produced and manufactured on the exact same spot, but in a modern and highly automated 30.000 m2 production site in the middle of Sweden.

The company’s cornerstones are appealing Scandinavian design and environmental aspects. High quality standards and innovations play a very important role in the company’s strategy. The clear objective of the Finnish subsidiary is to increase market share significantly in the coming years.

About the partners:

FM Mattsson Mora Group Finland Oy

The Finnish subsidiary imports FM Mattsson and Mora Armatur taps from Sweden and Damixa taps from Denmark to customers such as HVAC companies, wholesalers and hardware stores. The taps and mixers are manufactured in very modern and efficient factories without compromising the long tradition of quality. Indeed quality dominates the values of the company comprehensively and it is considered from the design to the deployment of a product. The company is also engaged in purposeful work on environmental issues. Part of this work is the environmental management system, which has been certified under the international ISO 14001 standard since 10 March 2000.

The Finnish Ice Hockey Association is a large Finnish sporting organization with 73,000 license player and about 200,000 active enthusiasts. The majority of the people who play the sport are children and young people. Therefore the association has set high quality standards for its operating practices. The Finnish Ice Hockey Association is one of largest organizations in Finland engaged in youth education.

The purpose of the Finnish Ice Hockey Association is to offer all Finns the opportunity to gain added value from ice hockey to their lives. The strategic objective of the Finnish Ice Hockey Association is the versatile growth of the ice hockey family. The values that guide operations are respect, community, fun and pursuit of excellence. www.leijonat.fi