Press release -

Sustainability and Swedish quality are keynotes when Mora Armatur and Damixa exhibit at the Stockholm Furniture Fair

A reused exhibition stand, a large dose of inspiration and top quality kitchen and bathroom products. Sustainability and Swedish quality will be keynotes when Mora Armatur and Damixa exhibit at the Stockholm Furniture Fair.

Exhibitors at fairs typically focus on innovation and going one bigger than the last time. Mora Armatur strongly aims to go newer and bigger – and will do this by reusing its previous stand. Mora’s cosy stand, created by interior designer Mija Kinning, goes the extra mile in sustainability.

It is a natural choice for us to reuse this functional stand that both we and our visitors love. It allows us to present our products in a cosy and inviting environment that provides inspiration for people furnishing their home. Reusing our stand is also in line with our sustainability policy. Like our products, the stand is characterised by high quality and excellent design that will last a long time,” explains Malou Carlsson, Marketing Manager Sweden, FM Mattsson Mora Group.

Many new Mora Armatur and Damixa products will be presented at the stand. Visitors can see innovative models that create an eye-catching effect in the kitchen or bathroom. Mora Armatur taps and showers come in a wide variety of colours and shapes, offering exciting interior design options.

We are clearly seeing that consumers want to add their own personal touch and create a coherent style in their home, including everything from furniture and wallpaper to taps and showers. We have kept this in mind when designing our new products, which really stand out in terms of colour and shape. We want everyone to find a model that suits their home,” says Malou Carlsson, Marketing Manager Sweden, FM Mattsson Mora Group.

During the fair, Mora Armatur and Damixa will collaborate with interior designer Mija Kinning. She will be at the stand on Thursday, Friday and Saturday to answer questions about kitchen and bathroom styling.

And on Saturday, celebrity chef Eva-Lott Långberg of Swedish MasterChef fame will serve delicious canapés at the stand.

The Stockholm Furniture Fair is the World’s leading event for Scandinavian design, to be held at Stockholmsmässan in Älvsjö, Sweden on 5–9 February. Mora Armatur will be at stand AG:69 together with sister brand Damixa.

For more information, please contact

Malou Carlsson, marketing manager Sverige,, +46(0)250 59 64 33


  • Business enterprise, General


  • stockholm furniture fair
  • fmmattssonmoragroup
  • moraarmatur
  • damixa

The Swedish industry jewel FM Mattsson Mora Group is the largest Scandinavian manufacturer of mixer taps. For 150 years we have developed manufactured and marketed faucets and mixers under the strong, established brand names FM Mattsson and Mora Armatur.

In May 2014 FM Mattsson Mora Group acquired Danish Damixa. Damixa was founded in 1932 and still manufactures Danish designed taps at the factory in Odense. The company is the leader in the Danish market for mixer taps and covers most household and public building requirements.

Scandinavia is the company's primary market. FM Mattsson Mora Group realised a 2017 turnover of more than 1,1 billion SEK and employs approx. 550. The activities as well as the head office are centred in Mora, Sweden.

Press contacts

Fredrik Skarp

Press contact CEO FM Mattsson Mora Group AB +46 250 59 64 05