GFORM Featured in Handelsimmobilien Heute’s New Publication

The retail sector in Germany faces enormous challenges this decade. These times demand creativity, innovation, and forward thinking solutions—but also courage and decisive action.

The new book published by Handelsimmobilien Heute, titled “Fit for the Future? – New Obligations and Opportunities in Retail“, brings together insights from some of the most renowned experts in the industry. Among them is our CEO James McEvoy, who highlights the trends and strategies essential for landlords and managers of retail properties to remain competitive and successful.

Here are a few key excerpts from his opinion piece:

Innovation as Driver of Transformation

“To achieve data-driven efficiency in retail properties, it is crucial to systematically collect and analyse relevant data. The goal is to provide real-time insights, enabling tenants and property owners to optimise operations and reduce costs.”

AI for Enhanced Customer Engagement

“AI plays a vital role in better understanding customer behavior in physical retail. By leveraging personalisation, gamification, and sustainability-focused strategies, customer engagement can be enhanced, bringing in-store retail on par with e-commerce.”

Net Zero & Decarbonisation as a Collective Effort

“Landlords and property managers are supporting tenants with data analysis, energy-efficient technologies, and ecological as well as social initiatives—approaches that not only reduce emissions but also transform retail centres into hubs for education and community engagement.”

Strong Relationships is Key to Success

“Trust-based tenant relationships are essential for introducing innovations, responding to market demands, and successfully implementing necessary changes.”

The full publication is available here (see pages 44-45 for the article).