GRAM Group expands sales team with international expertise

Following a period of strong growth and record-breaking revenue, GRAM Group continues its expansion. The hospitality group is now strengthening its commercial organisation with the appointment of two new Sales Managers, Gitte Nödskov and Max Östberg. With their strong customer relationships, fresh perspectives, and extensive industry experience from renowned hospitality brands such as Strawberry and Kokkedal Slot, they will contribute to further strengthening GRAM Group’s position in the Swedish and Danish markets.

GRAM Group, the hospitality group behind Hotel Skansen Båstad, Hotel Riviera Strand, Torekov Hotell, and several of Båstad’s renowned restaurants, is currently undergoing an exciting period of expansion. The year has so far been highly successful, with the new event venue Gallerian at Hotel Skansen creating opportunities to host more events – and on a larger scale – at the destination. Building on this positive momentum and new revenue records, the group is now taking the next step by investing further in its sales organisation. Gitte Nödskov and Max Östberg join the existing sales team as new Sales Managers.

– We are coming off a record-breaking third quarter and are seeing a clear increase in demand for meetings and events on Bjäre. At this exciting stage of our expansion, it feels like exactly the right time to grow our sales team with Gitte and Max. Their extensive experience, broad networks and fresh perspectives put us in an even stronger position to continue growing and building lasting client relationships, particularly within meetings and events, says Therese Andersson, Commercial Director at GRAM Group.

Strengthening GRAM Group’s presence in the Danish market

Gitte Nödskov joins GRAM Group from one of Denmark’s leading hotels, Kokkedal Slot Copenhagen, where she served as Director of Sales & Marketing, with responsibility for sales, client relationships and the development of the meetings and events business across the Danish and international markets. She brings many years of experience in the hospitality industry, a strong commercial focus and an extensive network, particularly in Denmark.

– My first impression of GRAM Group’s hotels and restaurants was the unique combination of quality, warmth, personality and genuine hospitality. There is a clear focus on the guest experience, attention to detail and the people who bring each property to life. It is inspiring to become part of a group with such distinctive destinations, ambitious visions and strong values, says Gitte Nödskov.

MICE experience and fresh ideas

Max Östberg joins GRAM Group from Strawberry, where he worked with MICE sales – meetings and events – across the group’s portfolio of more than 250 hotels in the Nordic region. He brings experience from one of the Nordic region’s major hotel organisations, along with energy and new ideas for how the meetings and events offering can continue to evolve.

– I want to bring plenty of energy and fresh ideas to meetings and events and play an active role in developing GRAM Group’s portfolio. What struck me immediately when I visited the properties was the warmth and heart that can be felt in every detail. It feels personal and welcoming, with a strong sense of community. These are truly unique hotels and destinations, and I feel incredibly proud to represent them, says Max Östberg.