Part 1: Evergreen Line celebrates 50 years of success in the container shipping industry

In 1968, Evergreen Line first saw the day of light when Dr. Yung-fa Chang purchased his first ship and Evergreen Marine Corporation came into existence. Now, 50 years later, “The Taiwanese Miracle” is one of the world’s leading container shipping lines. Being its faithful companion since 1979, it is with great pride Greencarrier Liner Agency embraces Evergreen Line’s 50 years of success in the container shipping industry.

A loyal relationship was formed in the early days of containerisation

Greencarrier Liner Agency has a long history with Evergreen Line and it was formed about the same time as containerisation really took off in the early 1980’s. The ability to ship smaller quantities at higher frequencies was an important development for the industry. As an early player, Evergreen Line started off on a small scale and grew to become one of the world’s largest transport companies.

One might wonder how Evergreen Line, as an outsider, managed to become such an early player on the market. The company has always preferred to work alone, or else team up with other lines through loose-knit alliances, rather than become locked into highly integrated consortia or join rate-setting conferences. And so, there is more to the story.

At that time, there was the FEFC (Far Eastern Freight Conference) where all shipping lines with traffic between Asia and Europe were connected, which had existed since the end of the 19th century. Evergreen Line challenged the authority of this belligerent cartel. The confrontation made a lasting impression on the veteran shipowners and broke the dominance of the FEFC. Evergreen Line’s global network of services rapidly expanded and a much more open market competition began to take form.

Read the full article here.