Haglöfs has signed British adventurer Alastair Humphreys as a new Haglöfs Friend. Alastair’s’ adventures have taken him all over the world and in 2012 Alastair was named a National Geographic Adventurer of the Year for his pioneering concept "microadventure".
Haglöfs has signed Finnish freeride snowboarder Antti Autti as a new Haglöfs Friend. Antti is one of the world’s best-known snowboarders, famous for setting new standards in men’s halfpipe competitions and originator of the “1080 Revolution”. Today, Antti Autti is also an appreciated snowboard film producer.
Haglöfs withdraws its hiking boot Grym from the stores based on the background that Greenpeace, in a review of outdoor products, found high levels of the fluorocarbon PFOA in the boot. Fluorocarbons is a group of chemicals that are used to make products water and dirt repellent. The concentration of the fluorocarbon PFOA was higher than the allowed limits in Norway.
For Fall 2016, Haglöfs’ selection will cover all types of winter activities and environments, from thin, protective products for adrenaline-pumping activities in mild climates to thick, warm garments that can withstand extreme cold.
2015 was a successful year for Haglöfs, with many victories – both minor and major. One of the most important of these is the company’s return to profitable growth, which is a result of the change programme initiated in 2014. Work now continues unrelenting in the pursuit of taking Haglöfs to the next level.
One of the challenges to the art of staying warm is deciding between a down jacket and a jacket with synthetic insulation. New innovative solutions mean that old truths are no longer indisputable. The choice has not necessarily become easier – but there are more alternatives.
