Latest news

  • Haglöfs Moves its Headquarters to Slakthusområdet

    Outdoor brand Haglöfs has signed an agreement with Atrium Ljungberg to lease 1,400 m² of office space in Stockholm’s Slakthusområdet district. Haglöfs will move to its new premises in autumn 2026, which will serve as the company’s headquarters and showroom.
    In November next year, Haglöfs will move into Lilla Marknadshallen, one of Slakthusområdet’s historic buildings. The building is renowned f

  • Haglöfs makes comeback to the Chinese market - opens Brand Store in Shanghai

    On the occasion of its 111th anniversary, the Swedish outdoor brand Haglöfs has made a strong comeback to the Chinese market by opening its first Brand Store at Kerry Parkside in Pudong, Shanghai. This move not only marks the strategic restart of Haglöfs in China, but also signals that the country’s outdoor market is about to embrace a new competitive landscape.“2025 marks a bold new chapter in Ha

  • Haglöfs Opens First Flagship Store in South Korea

    About Haglöfs Flagship Store Do-bong Mt Address: , 3-10, Dobongsan-gil 4-gil, Dobong-gu, Seoul, Republic of Korea Phone number: +82 (0)2 954 5560 Opening Hours: 10.00am – 7.00 PM every day

  • Haglöfs Appoints Steen Borgholm to the Board of Directors.

    Today, Haglöfs AB announces the appointment of Steen Borgholm as a new member of its Board of Directors. Steen Borgholm brings extensive operational experience from the consumer goods sector, within footwear, functional apparel and fashion. His expertise will be a valuable asset as Haglöfs continues its global growth journey.With a strong professional background, including serving as CEO of ECCO a

  • Warmth is Everything: Haglöfs’ insulated jackets come prepared for a new season of adventure


    Crafted using advanced insulation technologies, Haglöfs’ collection of insulated jackets are for adventurers who want to maximize their experience outside—no matter the conditions. The winter season offers exciting new pathways to explore, but the insulated jacket you wear can make or break your experience. Developed from the insights of their adventurous ambassadors and an evolving toolkit

Social media

If down clumps together and settles at the bottom of your jacket, it is no longer keeping you warm. That’s where baffles come in.⁠ ⁠ Baffles are a series of chambers that hold down fill in place, helping ensure even distribution of insulation throughout your jacket. We use different types of baffle designs in our insulation range to maximize down coverage, minimize cold spots, and help achieve the specific performance goals of the garment. ⁠ ⁠ → Explore our range of insulated jackets, link in bio.⁠ #haglöfs #outsidersbynature

If down clumps together and settles at the bottom of your jacket, it is no longer keeping you warm. That’s where baffles come in.⁠ ⁠ Baffles are a series of chambers that hold down fill in place, helping ensure even distribution of insulation throughout your jacket. We use different types of baffle designs in our insulation range to maximize down coverage, minimize cold spots, and help achieve the specific performance goals of the garment. ⁠ ⁠ → Explore our range of insulated jackets, link in bio.⁠ #haglöfs #outsidersbynature

haglofs
RADIO SAREK⁠ Featuring @tom_olivers ⁠ ⁠ For over a decade, a group of skiers has dreamt of returning to Sarek National Park—Europe’s last great wilderness. In May 2025, Tom-Oliver Hedvall and his crew finally made that dream real. Together with filmmaker Elias Lundh and photographer Erik Nylander, they carried sleds, battled Arctic storms, and pitched tents far away from civilization. Their goal: to ski big mountain lines that few, if any, have ever attempted in this remote corner of Sweden. Radio Sarek is more than a film about steep skiing. It’s a story about endurance, decision-making, and the camaraderie that grows when challenges pile up. In the end, it’s about finding joy even in the struggle.⁠ ⁠ 🎥: @eliaslundh⁠ 📷️: @nylanderik⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature⁠

RADIO SAREK⁠ Featuring @tom_olivers ⁠ ⁠ For over a decade, a group of skiers has dreamt of returning to Sarek National Park—Europe’s last great wilderness. In May 2025, Tom-Oliver Hedvall and his crew finally made that dream real. Together with filmmaker Elias Lundh and photographer Erik Nylander, they carried sleds, battled Arctic storms, and pitched tents far away from civilization. Their goal: to ski big mountain lines that few, if any, have ever attempted in this remote corner of Sweden. Radio Sarek is more than a film about steep skiing. It’s a story about endurance, decision-making, and the camaraderie that grows when challenges pile up. In the end, it’s about finding joy even in the struggle.⁠ ⁠ 🎥: @eliaslundh⁠ 📷️: @nylanderik⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature⁠

haglofs
As autumn transitions into winter each year, the Swedish wilderness evokes deep respect and an unshakable desire for exploration. Endless forests, snow-covered peaks, and icy waters lap against rugged shores in stark contrast to the soft and fleeting glow of daylight. Our fall/winter collection’s seasonal colors capture that moment you give in to the pull of the frozen wilderness and finally, step outside to explore. ⁠ ⁠ Discover our fall/winter collection → link in bio⁠ #haglöfs #outsidersbynature

As autumn transitions into winter each year, the Swedish wilderness evokes deep respect and an unshakable desire for exploration. Endless forests, snow-covered peaks, and icy waters lap against rugged shores in stark contrast to the soft and fleeting glow of daylight. Our fall/winter collection’s seasonal colors capture that moment you give in to the pull of the frozen wilderness and finally, step outside to explore. ⁠ ⁠ Discover our fall/winter collection → link in bio⁠ #haglöfs #outsidersbynature

haglofs
Rising to the challenge.⁠ @rohrmoserroman returned to Hintertux Glacier for a favorite climb on a rugged pyramid-shaped formation. Leading to the glacier’s highest point, at the top, you can live like a giant for just a little while, eye-to-eye with some of the valley’s majestic peaks. ⁠ ⁠ “I go there because of the views and because it’s a cool climb in winter. It’s easy to reach with skis, and easy to get back to the valley at night or after sunset!” ⁠ #haglöfs #climbing #outsidersbynature ⁠

Rising to the challenge.⁠ @rohrmoserroman returned to Hintertux Glacier for a favorite climb on a rugged pyramid-shaped formation. Leading to the glacier’s highest point, at the top, you can live like a giant for just a little while, eye-to-eye with some of the valley’s majestic peaks. ⁠ ⁠ “I go there because of the views and because it’s a cool climb in winter. It’s easy to reach with skis, and easy to get back to the valley at night or after sunset!” ⁠ #haglöfs #climbing #outsidersbynature ⁠

haglofs
The winter season offers exciting new pathways to explore, but the insulated jacket you wear can make or break your experience. What factors should you consider when making your choice? Here are some insights from Jenny Spiik, Material Developer on our Innovation Team.    ⁠ 1. Activity ⁠ “First, consider your activity level and the nature of your activities—whether hiking, skiing, or running errands in town. This will influence your need for breathability and effective moisture management.” ⁠ ⁠  2. Conditions⁠ “Next, assess the environmental conditions: whether you're in a cold and dry or cold and wet climate will impact your choice, along with humidity levels and moisture concerns.” ⁠ ⁠  3. Weight and packability ⁠ “Packability and weight are also crucial, especially for backpacking or travel. The weight of the jacket, in relation to the type of insulation, will determine how easy it is to carry on your trips. Understanding your intended use will help you identify which features are most important.” ⁠ ⁠  4. Insulation preferences⁠ “Finally, think about your insulation preferences. Do you prefer synthetic insulation or natural materials? At Haglöfs, we offer jackets suitable for various activities, featuring both traceable natural down and recycled synthetic insulation options.”  ⁠#haglöfs #outsidersbynature

The winter season offers exciting new pathways to explore, but the insulated jacket you wear can make or break your experience. What factors should you consider when making your choice? Here are some insights from Jenny Spiik, Material Developer on our Innovation Team.    ⁠ 1. Activity ⁠ “First, consider your activity level and the nature of your activities—whether hiking, skiing, or running errands in town. This will influence your need for breathability and effective moisture management.” ⁠ ⁠  2. Conditions⁠ “Next, assess the environmental conditions: whether you're in a cold and dry or cold and wet climate will impact your choice, along with humidity levels and moisture concerns.” ⁠ ⁠  3. Weight and packability ⁠ “Packability and weight are also crucial, especially for backpacking or travel. The weight of the jacket, in relation to the type of insulation, will determine how easy it is to carry on your trips. Understanding your intended use will help you identify which features are most important.” ⁠ ⁠  4. Insulation preferences⁠ “Finally, think about your insulation preferences. Do you prefer synthetic insulation or natural materials? At Haglöfs, we offer jackets suitable for various activities, featuring both traceable natural down and recycled synthetic insulation options.”  ⁠#haglöfs #outsidersbynature

haglofs
REASON ⁠ Featuring @malvabjorkman⁠ ⁠ Two years ago, Malva Björkman was caught in an avalanche that changed her life. Today, she lives full-time in her van, following storms and chasing new adventures wherever they lead. Filmed in the wild mountains of Northern Norway, Reason explores the events that shaped her as a skier, how she finds balance in risk, and why her passion for backcountry skiing burns stronger than ever. It’s a story about resilience, perspective, and the love of a life lived close to nature.⁠ ⁠ Cinematographer: Rickard Croy⁠ Director: Rickard Croy⁠ Edit & grade: Rickard Croy⁠ Stills: Rickard Cro⁠y ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you⁠ #haglöfs #outsidersbynature

REASON ⁠ Featuring @malvabjorkman⁠ ⁠ Two years ago, Malva Björkman was caught in an avalanche that changed her life. Today, she lives full-time in her van, following storms and chasing new adventures wherever they lead. Filmed in the wild mountains of Northern Norway, Reason explores the events that shaped her as a skier, how she finds balance in risk, and why her passion for backcountry skiing burns stronger than ever. It’s a story about resilience, perspective, and the love of a life lived close to nature.⁠ ⁠ Cinematographer: Rickard Croy⁠ Director: Rickard Croy⁠ Edit & grade: Rickard Croy⁠ Stills: Rickard Cro⁠y ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you⁠ #haglöfs #outsidersbynature

haglofs
When the lake freezes and a blanket of snow covers the mountains, even the most familiar landscapes change, revealing new pathways to explore. At Haglöfs, we have long been dedicated to finding the best ways to help you stay warm, regardless of the activity or conditions. This winter, that tradition continues.  Our latest evolution of insulation gear—durably crafted using innovative construction techniques and insulation technologies, and tested out in the field by the most daring adventure athletes—is adapted for a range of scenarios. Because when you are warm, you can stay out longer. → Explore now, link in bio.  #haglöfs #outsidersbynature

When the lake freezes and a blanket of snow covers the mountains, even the most familiar landscapes change, revealing new pathways to explore. At Haglöfs, we have long been dedicated to finding the best ways to help you stay warm, regardless of the activity or conditions. This winter, that tradition continues.  Our latest evolution of insulation gear—durably crafted using innovative construction techniques and insulation technologies, and tested out in the field by the most daring adventure athletes—is adapted for a range of scenarios. Because when you are warm, you can stay out longer. → Explore now, link in bio.  #haglöfs #outsidersbynature

haglofs
Creating a shell jacket mountaineers can rely on while navigating a rugged rock face in extreme conditions is no easy feat, but the latest evolution of the Spitz GTX Pro II Jacket takes a successful crack at the equation. It combines the new and lighter GORE-TEX PRO ePE laminate with a higher denier yarn to deliver reliable weatherproofness and next-level durability without excess grams. ⁠ ⁠ What does “denier” mean? ⁠ Denier refers to the linear density of yarn, which significantly impacts the mechanical properties of a material. The higher the denier, the more resilient a garment is to abrasion and everyday wear and tear. We developed the Spitz GTX Pro II Jacket with nearly double the linear density on the body, increasing from 40 to 70 denier compared to the first-generation jacket. ⁠ ⁠ Oscar Darle, our Material Technologist Manager, explains more about our reasoning behind the upgrade:⁠ ⁠ “Knowing we would transition to the lighter GORE-TEX PRO ePE laminate this season, we seized the opportunity to make the next-generation Spitz GTX Pro Jacket even more of a workhorse for mountaineers. By going from 40 to 70 denier, we are creating a jacket that is even tougher and more durable than before—and hopefully a companion mountaineers can count on for many, many years of adventures to come.” ⁠ ⁠ → Discover the Spitz GTX Pro II Jacket, link in bio.⁠ #haglöfs #outsidersbynature

Creating a shell jacket mountaineers can rely on while navigating a rugged rock face in extreme conditions is no easy feat, but the latest evolution of the Spitz GTX Pro II Jacket takes a successful crack at the equation. It combines the new and lighter GORE-TEX PRO ePE laminate with a higher denier yarn to deliver reliable weatherproofness and next-level durability without excess grams. ⁠ ⁠ What does “denier” mean? ⁠ Denier refers to the linear density of yarn, which significantly impacts the mechanical properties of a material. The higher the denier, the more resilient a garment is to abrasion and everyday wear and tear. We developed the Spitz GTX Pro II Jacket with nearly double the linear density on the body, increasing from 40 to 70 denier compared to the first-generation jacket. ⁠ ⁠ Oscar Darle, our Material Technologist Manager, explains more about our reasoning behind the upgrade:⁠ ⁠ “Knowing we would transition to the lighter GORE-TEX PRO ePE laminate this season, we seized the opportunity to make the next-generation Spitz GTX Pro Jacket even more of a workhorse for mountaineers. By going from 40 to 70 denier, we are creating a jacket that is even tougher and more durable than before—and hopefully a companion mountaineers can count on for many, many years of adventures to come.” ⁠ ⁠ → Discover the Spitz GTX Pro II Jacket, link in bio.⁠ #haglöfs #outsidersbynature

haglofs
More ready than ever to face the mountain—the second generation of our SPITZ GTX PRO Jacket combines reliable 3-layer GORE-TEX PRO ePE with durable reinforcements and great freedom of movement. ⁠ ⁠ FIT FOR THE CLIMB ⁠ ✓ 3-layer GORE-TEX PRO ePE makes it exceptionally weatherproof and durable⁠ ✓ Free from intentionally added PFAS⁠ ✓ Durable reinforcements at shoulders and hips⁠ ✓ Collar with soft brushed tricot lining⁠ ✓ Long underarm 2-way ventilation zips⁠ ✓ 3-way adjustable helmet-compatible hood with laminated brim with peak​⁠ ✓ One inner mesh pocket with an extra zippered pocket⁠ ✓ Two zippered pockets below the chest⁠ ✓ Ski pass pocket on sleeve⁠ ✓ Adjustable cuffs⁠ ✓ Adjustable asymmetrical bottom hem​⁠ ✓ Two-way center front zip​per⁠ ✓ Raglan sleeve construction​⁠ ⁠ → Discover now, link in bio.⁠ #haglöfs #outsidersbynature

More ready than ever to face the mountain—the second generation of our SPITZ GTX PRO Jacket combines reliable 3-layer GORE-TEX PRO ePE with durable reinforcements and great freedom of movement. ⁠ ⁠ FIT FOR THE CLIMB ⁠ ✓ 3-layer GORE-TEX PRO ePE makes it exceptionally weatherproof and durable⁠ ✓ Free from intentionally added PFAS⁠ ✓ Durable reinforcements at shoulders and hips⁠ ✓ Collar with soft brushed tricot lining⁠ ✓ Long underarm 2-way ventilation zips⁠ ✓ 3-way adjustable helmet-compatible hood with laminated brim with peak​⁠ ✓ One inner mesh pocket with an extra zippered pocket⁠ ✓ Two zippered pockets below the chest⁠ ✓ Ski pass pocket on sleeve⁠ ✓ Adjustable cuffs⁠ ✓ Adjustable asymmetrical bottom hem​⁠ ✓ Two-way center front zip​per⁠ ✓ Raglan sleeve construction​⁠ ⁠ → Discover now, link in bio.⁠ #haglöfs #outsidersbynature

haglofs
50 STEPS COULOIR ⁠ Featuring @anttiautti ⁠ ⁠ In Lyngen, Northern Norway, Antti Autti and Tailer Gray set out to make the most of short-lived weather windows. With storms rolling in and out, they search for clean lines while reconnecting with the roots of freeriding alongside pioneers from Finland. Their journey is filled with summit pushes, moments of calm, and the northern lights dancing above the Arctic sky. But the highlight comes in the form of a hidden prize: the dramatic 50 Steps couloir. With time and energy running out, they face the ultimate choice—turn back or push on without sleep. 50 Steps Couloir is a film about grit, laughter, and embracing the uncertainty of the mountains.⁠ ⁠ 📷: @kotacollective @janikarppa @jaakkoposti⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature ⁠

50 STEPS COULOIR ⁠ Featuring @anttiautti ⁠ ⁠ In Lyngen, Northern Norway, Antti Autti and Tailer Gray set out to make the most of short-lived weather windows. With storms rolling in and out, they search for clean lines while reconnecting with the roots of freeriding alongside pioneers from Finland. Their journey is filled with summit pushes, moments of calm, and the northern lights dancing above the Arctic sky. But the highlight comes in the form of a hidden prize: the dramatic 50 Steps couloir. With time and energy running out, they face the ultimate choice—turn back or push on without sleep. 50 Steps Couloir is a film about grit, laughter, and embracing the uncertainty of the mountains.⁠ ⁠ 📷: @kotacollective @janikarppa @jaakkoposti⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature ⁠

haglofs
Roaming the Alps for five weeks, @pete_ell captured these stunning moments along his journey, which took him from Switzerland to the Dolomites and into France. ⁠ ⁠ “It's been amazing to spend my days exploring new places, chasing light, and taking photos in some of the most stunning mountains I’ve seen.”⁠ ⁠ Gear for the Journey⁠ MAGMA MID HOOD⁠ “It has been with me the whole way and is the most comfortable and warm mid-layer I’ve ever worn. I hardly took it off.” ⁠ #haglöfs #outsidersbynature #hiking

Roaming the Alps for five weeks, @pete_ell captured these stunning moments along his journey, which took him from Switzerland to the Dolomites and into France. ⁠ ⁠ “It's been amazing to spend my days exploring new places, chasing light, and taking photos in some of the most stunning mountains I’ve seen.”⁠ ⁠ Gear for the Journey⁠ MAGMA MID HOOD⁠ “It has been with me the whole way and is the most comfortable and warm mid-layer I’ve ever worn. I hardly took it off.” ⁠ #haglöfs #outsidersbynature #hiking

haglofs

Contacts

Enter your email address to follow Haglöfs

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow Haglöfs.

Okay