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  • Changes to the Board of Directors at Haglöfs AB

    Changes to the Board of Directors at Haglöfs AB

    Haglöfs AB announces adjustments to its Board of Directors. Stefan Ytterborn has stepped down from his role as a board member, and Mike Owilli has been appointed to join the board.
    Mike Owilli is an experienced entrepreneur and business leader with extensive expertise in brand strategy, digital transformation, and consumer engagement. With a background in senior roles primarily within media an

  • Haglöfs Restored restocked with new (old) products

    Haglöfs Restored restocked with new (old) products

    Swedish outdoor brand Haglöfs has restocked and re-opened Haglöfs Restored—their initiative to give high-performance gear a second life, with an exciting selection of new (old) products.
    Haglöfs Restored is a collection of second-hand performance gear that’s just as functional and good-looking as the brand’s regular collection, with the added benefit of extending the lifespan of premium materia

  • Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

    Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

    Haglöfs, the Swedish outdoor brand, has partnered with Sport Alliance International S.p.A., a leading distributor in the Italian market, to strengthen its distribution network in Italy and the Alpine region. This collaboration aims to make Haglöfs’ outdoor gear more accessible while supporting its growth ambitions in the region, and will officially launch with the Fall/Winter 2025 collection.
    H

  • Haglöfs announces Paulina Arnberg as new Head of Direct-to-Consumer

    Haglöfs announces Paulina Arnberg as new Head of Direct-to-Consumer

    Haglöfs is pleased to announce that Paulina Arnberg will join the company as Head of Direct-to-Consumer (DTC), effective January 20, 2025.
    Paulina brings extensive experience within the retail sector, with a particular focus on e-commerce, including roles spanning assortment planning, controlling, tech, and digital marketing, alongside her experience in in-store operations. She spent the past 1

  • Stay warm no matter what: Haglöfs’ award-winning insulation techniques equip a new season of exploration

    Stay warm no matter what: Haglöfs’ award-winning insulation techniques equip a new season of exploration

    Heading out for a restful hike or a fast-paced climb in wet conditions? Whatever the adventure, Haglöfs has insulation gear ready to help you get the most out of the experience.
    Haglöfs has long been dedicated to finding the best ways to keep people warm, whatever the outdoor activity and weather conditions. This season, the innovation journey continues. Haglöfs’ advanced range of insulating ga

  • Haglöfs opens new shop-in-shop at Illum, Copenhagen

    Haglöfs opens new shop-in-shop at Illum, Copenhagen

    Swedish outdoor brand Haglöfs is excited to announce the opening of its newest shop-in-shop in Illum, the iconic Scandinavian department store located in the heart of Copenhagen.
    Known for its focus on fashion and lifestyle, Illum provides a renowned platform for Haglöfs to showcase its innovative outdoor gear. The shop is located in the department store's dedicated outdoor section, covering 30

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