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  • Haglöfs and Twiceme Bring Digital Safety Technology to Winter Apparel for the First Time

    STOCKHOLM, Sweden, October 23, 2025 — Haglöfs, the renowned Swedish outdoor brand today announced its partnership with Twiceme Technology, a company building the digital safety standard for jobsites and adventures. The collaboration integrates Twiceme's innovative digital safety technology into the new Haglöfs ski touring set. The integration marks Twiceme's entry into the winter outdoor apparel m

  • Haglöfs Moves its Headquarters to Slakthusområdet

    Outdoor brand Haglöfs has signed an agreement with Atrium Ljungberg to lease 1,400 m² of office space in Stockholm’s Slakthusområdet district. Haglöfs will move to its new premises in autumn 2026, which will serve as the company’s headquarters and showroom.
    In November next year, Haglöfs will move into Lilla Marknadshallen, one of Slakthusområdet’s historic buildings. The building is renowned f

  • Haglöfs makes comeback to the Chinese market - opens Brand Store in Shanghai

    On the occasion of its 111th anniversary, the Swedish outdoor brand Haglöfs has made a strong comeback to the Chinese market by opening its first Brand Store at Kerry Parkside in Pudong, Shanghai. This move not only marks the strategic restart of Haglöfs in China, but also signals that the country’s outdoor market is about to embrace a new competitive landscape.“2025 marks a bold new chapter in Ha

  • Haglöfs Opens First Flagship Store in South Korea

    About Haglöfs Flagship Store Do-bong Mt Address: , 3-10, Dobongsan-gil 4-gil, Dobong-gu, Seoul, Republic of Korea Phone number: +82 (0)2 954 5560 Opening Hours: 10.00am – 7.00 PM every day

  • Haglöfs Appoints Steen Borgholm to the Board of Directors.

    Today, Haglöfs AB announces the appointment of Steen Borgholm as a new member of its Board of Directors. Steen Borgholm brings extensive operational experience from the consumer goods sector, within footwear, functional apparel and fashion. His expertise will be a valuable asset as Haglöfs continues its global growth journey.With a strong professional background, including serving as CEO of ECCO a

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They say it’s about the journey, not about the destination—but after months and months of vigorous mountain guide training and testing, finally getting the opportunity to guide people up in the mountains is a dream-come-true. The latest chapter of Arthur Poindefer’s (@arthur_poindefert) training involved doing just that.⁠ ⁠ “Taking people to the mountains is exciting! You get to meet amazing people, share special moments, and help people achieve their goals and dreams. It's very rewarding and enriching on a personal level. The job is so open-ended, and every day is different!”⁠ ⁠ → Follow the link in our bio to read more about Arthur’s journey. ⁠ ⁠ #haglofs #outsidersbynature

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When you reunite with a mountain you’ve climbed many times before, but this time you meet at sunrise. ⁠ ⁠ On a recent adventure, @mgemp and @d0m1t revisited Weißseespitze, a glaciated peak in the Ötztal Alps, embarking in the dark to sync their ascent with the sunrise. After journeying over the ridge and doing some light scrambling, they reached the summit, where they greeted a new day among mountain peaks and gazed upon Gepatschferner—the second-largest glacier in Austria, spanning about 16.6 square kilometers.⁠ ⁠ #haglofs #outsidersbynature #mountaineering

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FEAR OF MISSING WINTER⁠ Featuring @rohrmoserroman⁠ ⁠ In a world of constant comparison and fleeting powder days, Roman Rohrmoser confronts his own fear of missing out. FOMO reflects on the pressure to chase every perfect moment, amplified by social media, while winter itself is changing fast. One day it’s 20°C in February and he’s climbing rock, the next day he’s ice climbing in the same valley. Through stunning imagery from Zillertal, the film explores the mental, social, and environmental challenges of being a skier today. But it also shares hope and perspective: not every day has to be perfect to be meaningful, and sometimes the rarest moments are the ones we cherish most.⁠ ⁠ Editor/Videographer @monepic.at⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ ⁠ #haglöfs #outsidersbynature

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Packable, lightweight, and reliably warm — our L.I.M Mimic II Hood is an ideal companion for autumn’s wide-ranging adventures. Pictured here on a hike through the Zillertal Alps with @mgemp and @d0m1t.⁠ ⁠ Discover the L.I.M Mimic II Hood ⁠ ✓ Lightweight and tear-resistant Pertex Quantum®⁠ ✓ Graphene-infused MIMIC Platinum retains warmth even when wet⁠ ✓ Body-mapped down baffle construction⁠ ✓ Helmet-compatible hood ⁠ ⁠ Discover now, link in bio.⁠ #haglofs #outsidersbynature

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Join us for Care & Repair sessions in Stockholm and Paris – packed with inspiration, hands-on activities, and the spirit of making things last longer.⁠ ⁠ 🗓 Stockholm – November 5, 12:00–19:00⁠ 📍 Haglöfs Brand Store, Kungsgatan 10⁠ ⁠ 🗓 Paris – November 7, 19:00–22:00 ⁠ 📍 Haglöfs pop-up EkoSport, 30 boulevard des Capucines ⁠ ⁠ Together with Electrolux, OrganoTex, Axel Wahl and Gore-Tex Brand, we’ll transform our spaces into vibrant hubs of action — where you can wash, repair, create and redesign your favorite gear.⁠ ⁠ CARE – Wash well, wear longer (Stockholm only)⁠ Bring your own outdoor garments and learn how to clean and care for them the right way. Together with experts from Electrolux and OrganoTex, we’ll show you how proper washing and maintenance can make your gear last longer.⁠ ⁠ REPAIR – Give your gear a second life⁠ Bring your trusted garments to the Gore Repair Station and let our professional seamstresses patch, fix, and revive them for new adventures.⁠ ⁠ REUSE – New bags, new stories⁠ Team up with our Haglöfs design crew to craft your own upcycled bag from used materials. We’ll provide everything you need – sewing machines, patterns, and inspiration.⁠ ⁠ RENEW – Print your style (Stockholm only)⁠ In Stockholm, artist Axel Wahl will help you create one-of-a-kind prints for your garments or freshly made bags – turning them into true originals.⁠ ⁠ All sessions are 100% free to join – just bring your curiosity (and maybe a jacket or two).⁠ ⁠ Read more & sign up on our website – link in bio.⁠ ⁠ #haglöfs #outsidersbynature #haglöfshighlights

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ONE AT THE TOP & ONE AT THE BOTTOM ⁠ Featuring @ebbaforsgren⁠ @antoncawthorn ⁠ Åre-born friends Ebba and Anton have always dreamed of bigger mountains. When they leave Åreskutan behind and head for Chamonix, they set their sights on Mont Blanc—Europe’s highest peak, and one they had never imagined skiing just a few years earlier. What begins as a straightforward mission soon turns into something very different. Plans unravel, challenges pile up, but the experience transforms into a deeper story about friendship, ambition, and discovering what truly matters in the mountains. Mont Blanc Mission shows that sometimes the goal isn’t the summit itself, but the journey that takes you there.⁠ ⁠ 📷️: @ebbaforsgren⁠ 🎥:@antoncawthorn⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature

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Before navigating a newly established route on Zuckerhütl Westgipfel in the Stubai Alps, @mgemp and @d0m1t geared up in the latest evolution of our Spitz Collection. ⁠ Testing the Spitz GTX Pro II Jacket⁠ “The Spitz GTX Pro II Jacket has the perfect fit, allowing you to move comfortably and freely on the mountain, even with a climbing harness, and it’s extremely compatible with the Spitz Down Hood,” says Maria. ⁠ New GORE-TEX PRO ePE Membrane⁠ “The new membrane, in addition to all its functions, makes the jacket generally more comfortable to wear—somehow softer and more supple.”⁠ Standout Features⁠ “For me, the most important things are the high collar and helmet compatibility, as you always feel well protected. And having straps on the zippers means you can always grip them easily, even with gloves on. I also think the highlight colors are really cool.”⁠ → Discover Spitz, link in bio.⁠ #haglöfs #outsidersbynature #mountaineering

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On the coldest days, Rosson Down emboldens your plans to go out — with 600-fill power down, a full coverage fit, and raglan sleeves which allow a greater range of motion and extra space for your mid-layers. Choose between our Jacket and Parka styles, depending on how much coverage you want.    READY FOR COLD-WEATHER ADVENTURES ✓ Insulated with 600 CUIN fill power down     ✓ MIMIC Silver sheet insulation in key areas for durability ✓ Raglan sleeve construction ✓ Large adjustable hood ✓ 2 zippered hand pockets & 1 zippered chest pocket ✓ Elastic cuffs ✓ Adjustable down-filled drop hem ✓ Available in Jacket and Parka styles    → Discover the Rosson Down Jacket and Rosson Down Parka, link in bio. #haglöfs #outsidersbynature

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REBOUND⁠ Featuring @oskarnormelli & @manssjogren⁠ ⁠ When an ACL injury ended their South America ski plans, Oskar Normelli and Måns Sjögren decided to aim even higher. Just seven months after Oskar’s knee surgery, they set their sights on Cholatse, a 6,440-meter Himalayan peak near Everest. Rebound on Cholatse follows their journey into the thin air, where recovery meets reality and resilience is tested at every step. More than a climbing film, it’s a story about friendship, determination, and finding strength in the face of setbacks.⁠ ⁠ 🎬 Now playing at the Outsiders by Nature Film Festival → tap link in bio to discover a screening event near you. ⁠ #haglöfs #outsidersbynature

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On a recent climbing adventure, @oscarmorin and his friend Lucas pursued the Contamine Route. Located on the south face of Pointe Lachenal, it’s a 260-meter trad classic with 11 pitches. Accidentally embarking slightly off their original line gave them a more challenging start, however: they had to navigate three pitches just to locate a bolted anchor and rejoin the standard route. ⁠ ⁠ After a tricky lower section, they tackled more moderate upper pitches with enjoyable slabs, cracks, and ridges. They reached the summit just after midday and took a lunch break in the sun before beginning their descent.⁠ ⁠ The final push—nearly 300 vertical meters back up the Midi arête— demanded their last energy reserves. They reached the lift station in good time, tired but satisfied after a long and rewarding day on granite. ⁠ #haglöfs #climbing #outsidersbynature⁠

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There is more than one route to warmth→ to rise to the challenge of different activities and conditions, we use both natural and synthetic technologies in our range.⁠ ⁠  Down vs. Synthetic⁠ We don’t consider one to be better than the other. The classic benefits of down are the supreme warmth-to-weight ratio, the sensation of quality, and the lofty feel. The big advantages of synthetic insulation are the resistance to humidity, that it’s easy to care for, and a more affordable price. ⁠  ⁠ DISCOVER OUR INSULATION TECHNOLOGIES ⁠  H DOWN⁠ Our natural range of down insulation is obtained with guaranteed responsible sourcing and ethical practices. H DOWN Gold and Platinum additionally feature hydrophobic treatments that drastically reduce water absorption for longer performance in wet conditions. ⁠ ⁠  MIMIC⁠ Our synthetic insulation is made from durable, recycled polyester fibers. It is naturally hydrophobic and will provide warmth even when wet. To serve different activities, needs, and conditions, the MIMIC range includes both loose cluster insulation and sheet insulation.⁠  → Explore our range of insulated jackets, link in bio. ⁠ #haglöfs #outsidersbynature

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