Press release -
Hedin Automotive completes the acquisition of SeeAll Group's two BMW dealerships in Switzerland
Hedin signed the acquisition agreement with the Swiss SeeAll group in Zurich in January. The company now closes the deal and assumes operation of the two dealerships.
SeeAll Group´s two BMW dealerships, Allmend Garage and Seeblick Garage, are Hedin´s first in Switzerland. The acquisition is in line with the company's strong ambitions for growth and builds on the existing, strong alliance with BMW in Norway and Sweden. The Swiss dealerships turned over approx. 100 million Swiss francs in 2019. The acquisition expands Hedin's total representation to 123 dealerships across four countries.
Managed from Norway
SeeAll Group is now part of the newly established Swiss subsidiary of Anders Hedin Invest AB, Hedin Automotive AG. The company is folded into Hedin´s BMW division, Hedin Automotive in Norway. With its 17 locations throughout Norway and Sweden, the daughter company, Bavaria, is the largest dealer of BMW and MINI in Scandinavia. The Bavaria brand stands for quality and lives up to its vision of being surprisingly different and noticeably better.
- We are pleased to expand our dealership footprint to Switzerland and to increase our long-standing, strong partnership with BMW, says Stig Saeveland, chief executive officer of Hedin Automotive Norway.
Country Manager
Marcus Larsson, Chief Operating Officer of Anders Hedin Invest, has been appointed Country Manager for the newly established company Hedin Automotive AG. Larsson, a seasoned executive with a diverse background, will focus on the important task of integrating the new dealerships in Hedin to ensure results, profitability and customer value.
The expansion to Switzerland marks an important milestone for Hedin and strengthens the company's position in Europe.
About Hedin Automotive Norway
Hedin Automotive is a wholly owned subsidiary of Swedish I.A. Hedin Bil AB. The Company owns and operates Bavaria, one of the largest dealers of BMW and MINI in the Nordics, Hedin Automotive AG (BMW and MINI in Switzerland), Hedin Performance Cars (Porsche in Norway) and GS Car Parts - Norway's largest independent supplier of spare parts and accessories for BMW. Hedin Automotive has a turnover of NOK 6 billion, employing more than 800 employees.
About Hedin Bil
I.A. Hedin Bil is one of the largest privately-owned automotive retailers in Europe, with 32 brands in the portfolio, offering full service for private and corporate customers. Financing, service and insurance are some of the components of the total offer. Hedin Bil is represented in more than 125 locations in Sweden, Norway, Switzerland and Belgium. Hedin Bil Is a part of the Anders Hedin Invest Group together with Klintberg & Way Group, Mabi Rent, Car to Go Sweden, Hedin IT and their real estate group. Anders Hedin Invest Group has a turnover of approx. 2,7 billion EUR and 4,000 employees.
