AI Expert Sofie Perslow Joins HiQ as New Head of Business Area

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AI Expert Sofie Perslow Joins HiQ as New Head of Business Area

HiQ is strengthening its focus on business-oriented artificial intelligence, prioritizing AI solutions that directly support and enhance customers' core operations. AI expert Sofie Perslow, with a solid background in tech-driven business development and leadership roles at Aller Media and ICA, has been hired to lead this strategic initiative.

HiQ aims to be a leading partner in AI, with a special emphasis on advanced, tailored AI solutions that meet customers' business needs in an ever-changing digital world. With Sofie Perslow at the helm, HiQ is enhancing its capabilities in the field.

“We work with many clients facing the challenge of transforming AI’s potential into tangible execution that delivers real value. Sofie’s deep understanding of both technology and business makes her the perfect leader for our business-focused AI offering, and we’re excited to strengthen our support for clients even further with her onboard,” says Samuel Skott, CEO of HiQ.

Sofie Perslow brings extensive experience in turning complex technical concepts into concrete business advantages, building data-driven organizations, and implementing AI solutions to optimize operations and drive business value.

“Leading HiQ’s focus on business-oriented AI is an opportunity to set a new standard. It’s time for companies of all sizes and forms to stop hesitating, start building long-term strategies, and look beyond the risks. AI is about opportunities. We aim to transform ideas into business value, not just in projects but as part of ongoing success. AI is not the future – it’s now. Together with our team, we’re creating solutions that unlock real potential,” says Sofie Perslow, the new Head of AI at HiQ.

In her new role, she will focus on strengthening and accelerating HiQ’s team of AI experts and its business offering based in Stockholm, and she will also lead the overarching initiative to build HiQ’s capabilities in AI, data science, and machine learning engineering across Sweden.

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HiQ is a tech consulting company focused on custom software development, positioned at the intersection of digital transformation and specialized engineering. Our 1,700 tech experts and software developers blend innovation, creativity, and deep technical know-how to build outstanding digital solutions. At HiQ, we don't just consult – we engineer digital transformation to ignite the future and help our clients spearhead their industry. Since 2020 owned by Triton, our base is in Sweden, Finland, and Germany, and our solutions make imprints all over the planet.

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