Hob Creations GmbH: POS Concepts for Increased Sales in the International Garden Retail Industry

Hob Creations GmbH demonstrates how sales potential in garden centers can be specifically increased: With its Lechuza and Pon brands, the company offers an integrated product range and point of sale (POS) solutions designed to support long-term sales growth at the point of sale. The focus lies on coordinated product solutions consisting of planters with irrigation systems, plant substrates and accessories that combine functionality, design and a strong retail presentation to create added value for both retailers and consumers.

"At the point of sale, seconds often make the difference. That's why retailers need solutions that make an immediate impact. With Lechuza and Pon, we offer a coordinated concept that not only simplifies plant care for consumers but also creates measurable added value for retailers through stronger product presentation and cross-selling opportunities," says Holger Müller-Oelschläger, Head of Sales at Hob Creations GmbH. Together, Hob Creations’ product categories create clear merchandising structures, support customer consultation, and generate additional sales opportunities throughout the customer journey. Retailers also benefit from personal support and consultation through the sales team.

Functional Planters and POS Concepts for Specialty Retailers

Lechuza offers specialty retailers a broad portfolio of high-quality planters with integrated irrigation systems for indoor and outdoor use. The clear added value compared to traditional flower pots lies in the reliable supply of water and nutrients, which significantly reduces the maintenance effort for end customers. The combination of durable quality and a consistent design concept is also reflected in the clearly structured and recognizable brand presence at the point of sale. The result: higher conversion rates, more impulse purchases, and stronger customer loyalty. The product range extends from compact table planters to large-volume solutions with trellises and is regularly expanded with market- and trend-oriented innovations. The interplay of functionality and design enhances customer satisfaction, encourages repeat and expansion purchases, and supports long-term customer loyalty.

Peat-free growing media as a sustainable alternative to soil and clay granules in the product range

Another forward-looking product category are mineral, peat-free plant substrates. With these, Pon offers the garden retail sector a high-performance alternative to traditional potting soil and clay granules. This enables retailers to clearly position themselves in the growing sustainability segment and respond appropriately to mounting criticism of peat extraction. The Pon product line includes twelve specialty substrates tailored to different plant needs, and is continuously being expanded.

Components such as Pumice, Lava, and Zeolite offer high water-holding capacity combined with good drainage and ensure optimal root aeration. This minimizes waterlogging and associated problems such as root rot or fungus gnat infestations.

Modular product line with cross-selling potential for garden retailers

Together, Lechuza and Pon form a coordinated system consisting of planters, irrigation, substrates, and accessories. The individual product groups can be marketed independently or as part of an integrated offering, creating multiple opportunities for cross-selling and customer engagement. For specialty retailers, this approach creates additional purchasing incentives, and supports higher basket values. At the same time, it enables a contemporary, clearly structured, and profitable assortment strategy that addresses the needs of modern consumers while strengthening long-term retail success.