Topics: Media, Communication

  • Can you make the world add up?

    Tightening up our use of data in campaigns is an ethical step PR must take to ensure we’re not contributing to misleading narratives.

  • Assessing emotional states and intensity in a text

    That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.

  • Poles Apart on Polarization

    Human beings are naturally groupish creatures who tend to like those who agree with them, and often dislike those who do not.

  • PRCA launches Global PR Ethics Survey

    The PRCA Global Ethics Council has launched a first-of-its-kind global research project, in partnership with Washington D.C.-based Ethics & Compliance Initiative, to examine the state of ethics and compliance in Public Relations (PR) and communications across the world.

  • Does Transparency Pay Off?

    “Unfortunately, I will not be able to help on this occasion”. How often were you brave enough to say this to your existing or prospective client?

  • Dark Social: What Every PR Professional Needs to Know

    Dark social. Never heard of it? You are not alone! However, research shows that most of the content generated by the PR industry is being shared and talked about within dark social channels. We just can’t see it.

  • Knowledge is Power: Rewards and Awards

    One of the many definitions for Public Relations is the practice of managing and disseminating information for an organisation to the public to affect their public perception. So far so good. Many of you reading this will probably be thinking ‘why am I being told what I already know?’.

  • Lithuanian PR Association Joins ICCO

    KIA, the PR association for Lithuania, has joined ICCO as the 42nd PR association member, bringing an 82nd country into membership.

  • BHM annual PR report expanded to now cover the entire African continent

    BHM Research & Intelligence has announced that starting this year, its annual report on the public relations and communications sector in Nigeria, Africa’s largest economy, will be expanded to cover the whole continent, adding 53 more countries with a combined economy of over $ 2 trillion and a population of over 1 billion.

  • PROI Worldwide joins ICCO

    PROI Worldwide is a network of some of the world’s most ambitious entrepreneurial firms, bringing together like-minded PR business owners.

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