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Topics: Services, Consulting

  • Assessing emotional states and intensity in a text

    That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.

  • Poles Apart on Polarization

    Human beings are naturally groupish creatures who tend to like those who agree with them, and often dislike those who do not.

  • PRCA launches Global PR Ethics Survey

    The PRCA Global Ethics Council has launched a first-of-its-kind global research project, in partnership with Washington D.C.-based Ethics & Compliance Initiative, to examine the state of ethics and compliance in Public Relations (PR) and communications across the world.

  • Does Transparency Pay Off?

    “Unfortunately, I will not be able to help on this occasion”. How often were you brave enough to say this to your existing or prospective client?

  • Knowledge is Power: Rewards and Awards

    One of the many definitions for Public Relations is the practice of managing and disseminating information for an organisation to the public to affect their public perception. So far so good. Many of you reading this will probably be thinking ‘why am I being told what I already know?’.

  • Lithuanian PR Association Joins ICCO

    KIA, the PR association for Lithuania, has joined ICCO as the 42nd PR association member, bringing an 82nd country into membership.

  • PROI Worldwide joins ICCO

    PROI Worldwide is a network of some of the world’s most ambitious entrepreneurial firms, bringing together like-minded PR business owners.

  • PRCA & ICCO launch Ukraine Communications Support Network

    The International Communications Consultancy Organisation (ICCO) and the Public Relations and Communications Association (PRCA) have announced a new initiative designed to coordinate volunteer communications activity for the people of Ukraine.

  • How should a PR professional deal with disinformation? APRA introduced 7 principles

    Prague, 18. 5. 2021 – The Association of Public Relations (APRA) perceives an intensive spread of disinformation in the Czech society as a serious problem but also as a great challenge for PR professionals. At the Forum Media Light conference, APRA presented seven principles of how a PR professional should deal with disinformation. The principles represent the first comprehensive set of recommenda

  • PRCA and ICCO ban award entries from Russia

    The Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO) have announced a blanket ban on award entries from Russian organisations and individuals.

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