Press release -
NEW A/W 2020 TRENDS AT JYSK
Danish home retail brand, JYSK, has revealed two new collections for Autumn / Winter 2020; Earthen Luxe and Vision. These new collections draw inspiration from earthy tones, and celebrate minimalism at its best. The harmonious yet wild universe of nature continues to inspire JYSK this season, which is seen in the colour palette of dusty greens, blue green and earth tones. Textures and materials, such as wicker, fringes and plush, add contrast and make the calm colours come alive.
EARTHEN LUXE
A way of reconnecting with nature, Earthen Luxe is inspired by nature’s materials, colours and shapes. Bring the wilderness of nature indoors and set your dining table with JYSK’s rustic ceramics, wooden cutting boards, dried flowers and cloth napkins. Create the perfect spot for relaxation by styling your small oasis with soft colours and natural materials for a calm expression that invites you to take a break.
VISION
Characterised by technological advances and the speed of change, Vision is inspired by technological innovations with references to space travel and design of the future. Create a cool, minimalistic look with clean lines in a black and grey colour scales. Add textiles, natural materials and decorative accessories of your own choice, to soften the raw, industrial look.
For further information on JYSK, please visit www.jysk.com or join the conversation on Facebook or Instagram
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JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has over 2,900 stores and 24,000 employees in 51 countries. In Germany the stores are called Dänisches Bettenlager – in the rest of the world JYSK. JYSK is owned by the family behind Lars Larsen Group, who owns a number of companies with a total annual turnover of 4.25 billion EUR. JYSK’s turnover is 4.1 billion EUR.
