Be Indian, Buy Indian - Zaheer Merchant, QNET speaks

Publication: Bestmediainfo.com

Online

Date: May 18, 2020

Link: https://bestmediainfo.com/2020/05/vocal-for-local-how-can-the-pm-s-push-play-out-for-indian-brands/

This initiative will provide an impetus for us to manufacture, source and distribute more Indian products in every category we are present in, said Zaheer Merchant, Director, Corporate Affairs at QNet.

The idea behind the statement of "Vocal for Local" and "Be Indian Buy Indian" is to increase to push Indian brands to become large and have hero products.

"The knock-on effect will encourage foreign players to move more manufacturing to India, and the spinoff is huge at every level," said Merchant.

While the expectation of growth and preference for smaller, localised brands is more, it does not mean that consumer usage habits will completely change. More and more consumers today prefer options and the freedom to use various types of products.

According to Merchant, in the new ordinary or in the post-pandemic world, luxury brands will have to work hard to retain their allure. Local brands have to maintain a competitive edge, without compromising quality.