Why Quality Always Wins – A Chat with Henrik Bjurhem at KW Parts

At KW Parts, we’ve been working with American vehicles for almost five decades. If there’s one thing we’ve learned over the years, it’s this: the quality of the parts you use can make or break the driving experience.

Whether it's a Dodge, a Ford, or a classic Chevy, choosing the right components isn’t just a matter of preference—it’s essential. We sat down with Henrik Bjurhem, Marketing & E-commerce Manager at KW Parts, to talk about why quality is everything when it comes to American cars, and how that shapes the way Klintberg&Way does business.

Henrik, why is quality such a big deal when it comes to American cars?
Henrik:
They’re built differently. Bigger engines, heavier frames, more power—it all puts more stress on the parts. If you install something that’s not built to handle that, you’re just setting yourself up for trouble.

That’s why we focus on OE parts and aftermarket brands we genuinely trust. It’s not about going premium for the sake of it—it’s about making sure the vehicle performs the way it should, safely and reliably.

What makes your aftermarket brands stand out?
Henrik:
“Aftermarket” is a broad term. Some of it’s great, some of it... not so much. We only work with brands that meet or exceed OE standards. The parts need to fit right, last long, and perform under real-world conditions.

We’ve tested these parts ourselves and listened to feedback from the field. If something doesn’t live up to our standards, it doesn’t go on our shelves. That’s our bottom line.

You carry thousands of parts. How do you make sure quality doesn’t slip through the cracks?
Henrik:
Experience, for one. And we manage our own warehouse operations in Nyköping, which gives us end-to-end control—from sourcing to shipping.

We’re also in constant dialogue with workshops and car owners. If there’s an issue with a part, we hear about it fast—and we act just as fast.

What’s your main message to service shops and car owners?
Henrik:
Don’t cut corners. Whether you’re running a busy workshop or fixing up a car in your garage, choosing quality parts saves you time, money, and headaches.

Better performance, fewer returns, and most importantly—a car that drives the way it was built to. That’s what it’s all about.