Press release -
Klintberg & Way Celebrates 50 Years by Joining Street Week 2025 with Official RAM Pace Car
As part of Klintberg & Way Group’s 50th anniversary, we are proud to announce our partnership with Street Week 2025 – one of Europe’s largest and most exciting drag racing events for mucsle cars.
To mark the occasion, a RAM 1500 Limited equipped with the powerful Hurricane High Output engine will serve as the official pace car throughout the week. Branded in our 50th anniversary livery, the RAM will travel to all five racetrack locations across Sweden during week 29, acting as both a crew car and an ambassador of American muscle performance.
“Street Week represents the very core of what we at Klintberg & Way stand for – passion for American vehicles, performance, and the driving experience,” says Henrik Bjurhem, Marketing Manager at KW Parts. “With this year marking 50 years in the business, it’s the perfect opportunity to celebrate with the community and showcase what we do.”
Klintberg & Way Group is Europe’s leading independent distributor of parts and vehicles for American cars, operating through kwparts.com and kwauto.com. With over five decades of expertise, we provide workshops, dealers, and importers across Europe with fast, reliable access to OE and aftermarket components from trusted brands – and the knowledge that keeps them running.
At Street Week 2025, we’ll not only be present with our RAM pace car – Product Manager Paul Falk will also join the race behind the wheel of his 1965 Chevrolet Nova, custom-wrapped in the KW 50th anniversary design.
Come meet us on-site, explore the RAM up close, and follow our journey through Street Week 2025 as we celebrate 50 years of American power – delivered the European way.
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KLINTBERG & WAY GROUP - FROM AUTOMOTIVE DISTRIBUTION TO FIRST CLASS SERVICES
Klintberg & Way Group, a top European mobility solutions provider, has innovated automotive experiences for nearly 50 years. Our extensive portfolio, which includes KW Automotive, KW Technology Center, KW Parts, and KW Autohaus, covers everything from vehicle distribution to parts, warranties, and retail services.
In partnership with renowned automotive brands, we're reshaping America's automotive footprint in Europe. Our aim remains steady: to offer consistent and high-quality automotive products and services across the continent. We're committed to this journey.
