Porsche Centre Friedrichshafen: Light art for an icon

A space where visions come true: excellence in lighting design

The showroom magically attracts visitors and captivates their senses – the cool, clear light creates soft reflections on the shiny surfaces of the Porsche cars and the air is filled with the subtle scent of high-quality leather. The soft humming of the engines is vibrating in the room and there is almost tangible suspense – as if the cars were only waiting to unleash their full power. The light precisely accentuates every line of the bodies, cocooning them in the perfect combination of light and shadow. Eyes wander over elegant vehicle silhouettes, guided by highlights that draw attention to the smallest details, just like an invisible director. The showroom opens up gradually and invites visitors to venture into this magical world. It is more than just a showroom: It is a stage for dreams and speed, created through masterly architecture and a precise lighting concept.

In the Porsche Centre Friedrichshafen architecture and light fuse into one dynamic space of emotions, allowing customers to delve into the world of Porsche. Light is not only used to illuminate the room but as a powerful and precise tool to structure the space, create emotions and strengthen the brand identity. The Destination Porsche project offers a platform to push the limits of conventional lighting design. The involved architecture firm Dienberg Architekten GmbH, the lighting designer Licht + Plan GmbH from Kirchheim near Munich and the shop fitter Oberhaizinger Corporate Design GmbH use light as a retail tool and realise innovative concepts. The lighting in this outstanding Porsche showroom comes from LTS Licht & Leuchten GmbH located in Tettnang in the Lake Constance region.

The global Destination Porsche concept focuses on people and their interaction with the brand. Based on this approach, LTS uses sophisticated lighting solutions that turn every room into a stage where each and every detail of the Porsche cars are perfectly presented. Lighting is used to direct attention to the cars‘ distinctive lines and high-quality materials, thereby enhancing the perception of their dynamic design.

Precision and flexibility: Lighting solutions for maximum design freedom

Architects and lighting designers know that flexibility is key to a successful room concept. LTS offers exactly that – the freedom to accommodate the constantly changing requirements in the showroom. The LTS spotlights Jett and Jamie, the StraitLine light line and the CSA Downlights are not only designed for exact colour rendering with a CRI of over 90, but also feature DALI control to seamlessly adapt the lighting atmosphere. LTS light transforms rooms and perfectly dovetails with the changing exhibitions in the modular Porsche showroom.

Lighting is used to create separate areas and a visible structure. Be it dramatic lighting to highlight certain vehicle features or discreet basic lighting for an inviting atmosphere – any requirements can be met with LTS solutions.

Light and emotions: highlighting the Porsche DNA

Light is the invisible element giving life and an emotional dimension to a room. In the Porsche Centre Friedrichshafen, LTS lighting creates a fascinating atmosphere making the Porsche way of life tangible: luxury, vibrancy, exclusivity. The carefully selected interior not only makes the facility beautiful but creates a feeling of exclusivity and superior comfort: a place where customers and guests feel welcome, love to stay and get inspired.

What makes this lighting design so attractive for architects and lighting designers is the symbiosis of technology and emotions. The technical possibilities provided by LTS make the room shine and allow visitors to fully immerse in this experience that holds more than visual impressions.

Areas where customer can live their dreams

The customer areas in the Porsche Centre represent important stations matching the various phases of the purchasing process: They provide the perfect environment for all stages – from the initial, informative conversation to the final car configuration. Open customer assistance zones in the showroom, such as the Porscheplatz, focus on first touchpoints. This is an inviting area where customers can get inspired and gather first impressions.

The more intense conversations and detailed car configurations take place in the more exclusive and discreet meeting room. The look-and-feel experience is key in this context: Customers touch materials and select colours. Each of the areas are optimally illuminated with tailor-made LTS lighting. Light creates a welcoming atmosphere and supports the decision-making process by clearly highlighting details and nuances. A clear, open space, optimised acoustics and a well-chosen level of privacy ensure that each assistance area offers the perfect environment for authentic conversations with the customer.

In the exclusive configuration room, customers can experience the entire range of available materials and equipment for their Porsche. Precise lighting brings out the splendour of leather, paint and metal samples so that all colours and textures are perfectly presented, with all their details and nuances. Customers can not just see the surfaces but actually touch them, which makes their choice both a visual and haptic experience. The combination of perfect lighting and high-quality materials creates an environment that makes the decision-making process a pleasant and inspiring moment.

Visual experiences created by light

Every customer journey culminates in the delivery zone of a Porsche dealership. This is where the sports car is awaiting its new owner. This moment is filled with positive suspense and pleasant anticipation – the longed-for joy of driving the new Porsche. Again, light plays an indispensable role: It is directed at the vehicle, highlighting every detail, from the flawless paintwork to the precise lines of the body. LTS lighting creates an atmosphere that makes for a particularly grand handover moment. It emphasises emotions such as pride and excitement. The feeling of owning and driving a Porsche starts right there for the customer, in this magical moment.

Customised lighting art for global success

The customised lighting solutions from LTS make the Porsche Centre in Friedrichshafen the perfect example of modern lighting design that shows how light can transform spaces and intensify emotions and experiences. This vision of lighting design has been realised in 25 Porsche centres around the globe and underlines the expertise and innovativeness of LTS as a leading partner in architectural lighting.