Lufthansa Cargo Launches Online Features on WeChat

• Latest digitalization project offers customers optimized services
• Tailored offering for customers in China

Lufthansa Cargo is continuing its strategy of developing and introducing innovative digital services for its customers. With a new digital offering within the “WeChat” app, the cargo airline is now providing mobile features on one of the world’s largest platforms. This digital product enables users in Asia, particularly in China, to access key services directly via WeChat—without having to download a separate app. The new offering provides customers with a localized experience tailored specifically to the needs of the Chinese market. This includes, among other things, shipment tracking, transport options, and information on stations, including map information for Chinese stations available for the first time. By integrating the services within the app, customers benefit from faster and smoother processes. Information can also be easily shared with colleagues or business partners. The introduction of additional features is already being evaluated.

“As an innovation leader in the air cargo industry, we invest in digital solutions that create real value for our customers,” says Marcel Kling, Head of Digital Sales at Lufthansa Cargo. “With our new WeChat offering, we provide a mobile experience in one of our customers’ most important digital channels. We bring our services to where our customers already are. We are making it even simpler, faster and more intuitive to do business with us.”

The digital offering not only strengthens Lufthansa Cargo’s presence in the Chinese digital landscape but also provides significant advantages. Customers gain easy access to services within an established platform and benefit from localized and intuitive operation as well as more efficient service processes through mobile optimization. For Lufthansa Cargo, this means direct access to a large mobile user base and an improvement in the services offered in the relevant market. The offering is based on the existing Lufthansa Cargo API portfolio and is specifically optimized for mobile devices. The initiative underscores Lufthansa Cargo’s commitment to actively driving the digitalization of the air cargo industry and leveraging new technologies.