M-Brain Singapore launches Masterclass on “Market Intelligence for Competitive Advantage”

In a dipstick poll in April-May 2015, M-Brain found that 31 percent of market intelligence managers in Singapore admitted to experiencing delays in crucial decisions due to a lack of information, while another 42 percent were unable to ascertain the impact of the lack of market intelligence.

To address this gap, M-Brain is launching a Masterclass on “Market Intelligence for Competitive Advantage”, so companies in Singapore can perform better in gathering and analysing market intelligence and competitive data in their critical decisions. M-Brain will draw upon its global expertise and experience in helping companies develop world class market intelligence functions to outsmart their competitors – saving customers millions of dollars from better customer targeting, improving ROI on investments and reducing risks.

This practical two-day course on August 27-28, 2015 will include real-life examples from Asia and is tailored to help executives perform at a higher level with immediate benefit. In addition, all participants are offered short complimentary diagnostic clinic sessions with M-Brain’s senior market intelligence expert, Kim Khoo, for advice on the needs of their company’s market intelligence functions.

“The Market Intelligence for Competitive Advantage Masterclass from M-Brain offers powerful methods and techniques with case studies, so that participants can apply their newly learned skills immediately in their organizations. We will demystify market and competitive intelligence techniques with hands-on exercises, useful templates, tools and techniques, including a team based competitive war-gaming exercise, using real-life companies,” said Mr. Murali Dharan, the Executive Trainer from M-Brain.

“In the M-Brain dipstick poll, 72 percent of Singapore market intelligence managers agreed that their companies benefitted from systematic market intelligence. Companies need to ensure their executives are equipped with the hands-on skills and international best practices to plan and executive market intelligence for winning strategies – the catch is successful implementation. For this reason, we are making this Masterclass as practical and hands-on as possible, and expect interest from executives in markets such as Singapore, Malaysia, Indonesia, Thailand and Vietnam,” said Duncan Falzon, Managing Director of M-Brain Singapore. 

More information about the Masterclass can be found at bit.ly/MBrainSGclass. Registrations are now open at bit.ly/MBrainMasterclassRegister.

For further information, please visit www.m-brain.com or send an email to scott.hall@m-brain.com.

Picture: Flickr / Mac Qin