Press release -


The results from a beta user survey for the new TV operator Magine shows that more than 40% of users watch significantly more TV than before, by using the Magine cloud-­based TV service in iPads, iPhones, TV-sets and personal computers.

The new Swedish internet-based TV operator Magine started beta tests for their new cloud-­based TV service during September.

A couple of thousand people have tested the service and daily use of the service has been astonishingly high, only by giving easy-access to TV channels, offering live, time-­shifting and catch‐up in the same user interface. 80% of the viewers also say that Magine has changed the way they watch TV by enabling them to watch TV in new places.

“This is really good news for all TV channels that will be in our service", says Magine’s Chairman Michael Werner. "In the fragmented media world of today where TV channels compete with VOD-­services, YouTube and movie downloads, they need a service that makes it easier to watch their TV content in a new compelling way, whenever and wherever the viewer wants. I think our beta tests confirm that Magine could be this service", continues Mr. Werner.

Interview opportunity at MIPCOM
Michael Werner together with senior staff will visit and be present at the MIPCOM 2012 conference in Cannes the 8th – 11th October and will gladly meet representatives from the media. He will discuss recent developments in the market, how he views the future of television and other important topics. He will also give a personal demonstration of the service.

For more information please contact:
Michael Werner, Chairman (in Cannes during MIPCOM) +46 73 500 82 66 
Petronella Turesson, PR and Communication +46 (0) 8 400 286 17


  • Mass media


  • new tv
  • magine
  • mipcom
  • spain
  • germany
  • sweden

Magine is an Internet‐based TV operator, offering TV services based on the approach of re-­inventing TV as it should be. Services will be launched in Sweden during Q1 2013, and launches in other European countries will follow during 2013.

Magine has developed its own patent pending technology creating easy access to all TV content (live, time-shifted and catch-­up) on all screens (smartphones, tablets, TV’s and computers) without involving hassle with set-top boxes and tiresome installations. Magine’s founding team includes successful serial entrepreneurs from the pay TV and Internet world.


Håkan Tranvik

Press contact Corporate Communications and PR +46 709 383 293

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