Social Listening is vital for Digital Agencies

Paris, Nov. 30, 2020 -- Social listening and media monitoring platform Mention has released its latest guidebook and webinar series to help digital agencies optimize social media and offer actionable tips to improve their business growth. As new predictions are underway of how this past year will impact social media marketing moving forward, many agencies will need to adopt new techniques and ride the waves of change to increase client growth, deliver value, and execute seamless campaigns.

The main challenge for digital agencies today is about delivering value to clients

Marketing departments are leading the way when it comes to tracking the KPIs of a business, making up 52% of a company’s measurable success (Databox, 2020). Therefore, there is an enormous amount of pressure on marketers and agencies alike to deliver value. For most, the ability to cut through the noise and execute extraordinary campaigns remains the top priority. Mention’s Agency Optimization Day and Agency GuideBook unpack the different challenges agencies face when offering their services to help reach business objectives -- improving efficiency, optimizing campaigns, and scaling growth.

Top tips from Agency Optimization Day 2020

Agency Optimization Day brought together experts from SEMRush, Typeform, MobileMonkey, SendinBlue, and DataBox in the field of digital marketing to help agencies improve their workflow and enhance growth for clients.

Topics included in the webinar series: Client Reporting, Social Listening, Marketing Funnel, Email Marketing, and Paid Advertising.

• Business Growth: Leverage software partnerships to maximize tool offering to clients, and find partners who will let you market your expertise to their audience and customer base.
• Client Reporting: Automate time-consuming parts of pulling data together to save time for client strategy. Use an integration tool to improve your data flow.
• Marketing Funnel: Pulling audience insights shared on forums, blogs, and review sites can provide more strategic direction for brand awareness content. Publishing relevant content that resonates with a client’s audience is key to growing their brand and communities online.
• Social Listening: Conducting a competitive analysis or industry analysis allows you to assess your clients’ competitors’ brand performance by looking at their online presence.

Access the Guidebook and playlist of the webinar series :

• GuideBook: How Agencies Can Provide More Value to Clients with Social Listening
• Webinar Series Playlist: Agency Optimization Day: Webinar Videos