SPRIBE CEO David Natroshvili spoke to MightyTips about the partnership between Aviator and UFC

In the second instalment of the MightyQs interview series, MightyTips sat down with SPRIBE founder and CEO David Natroshvili to discuss their partnership with UFC. Launched in October 2023, this collaboration promotes the acclaimed provider’s premier crash game, Aviator, to a global audience.

Natroshvili expressed his enthusiasm for the partnership’s success so far: “The results have exceeded even our highest expectations. We've reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets,” he told MightyQs exclusively.

The partnership between SPRIBE’s Aviator and UFC

SPRIBE teamed up with UFC, the world’s biggest MMA promotion, to increase visibility for its groundbreaking social game, Aviator. SPRIBE and Aviator branding are prominently displayed at various UFC Pay-Per-Views and selected Fight Nights. The multi-year partnership also includes high-visibility brand placements within live telecasts. This affiliation aims to expand the reach of SPRIBE’s brand and elevate its flagship product.

In addition, several UFC stars such as Johnny Walker, Alex Pereira, Merab Dvalishvili, and Jully Poca serve as Aviator ambassadors. They bring the partnership to life through live public appearances and dynamic creative campaigns.

David Natroshvili’s Insights

“I'm a huge fan of the UFC. My passion for the sport started years ago, watching the earliest fights and being captivated by the combination of strength, skill, and strategy. The respect I’ve developed for these athletes has only grown, making it a privilege to now partner with the UFC,” Natroshvili said.

“Aviator has continued its upward trajectory, showing impressive growth over the past year. Our player base has expanded from 12 million to over 37 million users, and the number of bets per minute has jumped from 150,000 to 310,000. This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he added.

Click the link at the bottom to read the interview in full on MightyTips.com.

What is MightyQs?

MightyQs is a series of interviews with MightyTips’ partners and prominent iGaming brands, exploring the details and mechanics behind the biggest sports-related partnerships in the industry.

The inaugural interview in the series featured Boomerang co-founder Ivan Kraynov, discussing the sportsbook’s partnership with AC Milan. Interviews are published on MightyTips.com, and subscribers to our Mynewsdesk newsroom will receive email notifications when they go live.

Who are SPRIBE, and what is Aviator?

Founded in August 2018, SPRIBE has revolutionised the iGaming industry with its innovative vertical crash games. The company’s mission is to create cutting-edge products that reflect emerging trends in online gaming.

Aviator, which went live in August 2019, is SPRIBE’s flagship game. This social multiplayer game has gained immense popularity for its unique combination of strategy and excitement. With an RTP of 97% and its commitment to fairness and simplicity, Aviator has become a global phenomenon.