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Morrow signs MoU with AI startup Optimeering

Press release -

Morrow signs MoU with AI startup Optimeering

Norwegian cleantech companies Morrow Batteries ASA (Morrow) and Optimeering AS join forces to develop AI-driven automation software for short-term power market operations.

The production must at any time align with the consumption for the power system to be stable. Norway used to have a large surplus of flexible hydropower. The green energy transition will change this as society is increasingly electrified, and we increase our use of energy sources that are renewable but fluctuating.

New technology solutions are needed for large power producers and suppliers to balance the energy system by efficiently using the power markets.

"Batteries are an essential part of the transition toward green energy. Implementing the AI platform will automate market operations, which is vital for Morrow to operate effectively in the future power market", says Christian Van Veen Aas, Head of Business Development at Optimeering.

Veen Aas compares their AI solution with an airplane's autopilot. The «autopilot» will automate several decision processes for the batteries:

  • Timing, pricing, and volumes when selling energy and capacity/system services to the markets
  • Timing, pricing, and volumes when buying power for storing in the batteries
  • Handling management from a connected power plant, either injecting it into the grid or storing it
  • Meeting corresponding demand - using stored energy, or taking it from the grid

These decisions will be made in real-time and advance, depending on the market. It is also continuously updated based on physical position changes - for example, higher-than-expected wind production of a connected wind park - and forecast market prices, liquidity, and related production and demand levels.

The two companies have signed a Memorandum of Understanding (MoU). Morrow Batteries will use AI technology to combine hardware and software to establish their battery factories.

"We plan to build Norway’s most extensive battery energy storage system (BESS) in Arendal. Incorporating Optimeering’s AI technology is another step towards our goal of delivering the most cost-effective and sustainable battery cells in the world", says Amin El-Kouatli, Director of Strategic Partnerships at Morrow.

About Optimeering
Optimeering is a technology startup that makes prognosis and automation software for short-term power market operations. Its founders own the company, all with solid backgrounds within optimization, power company Lyse and energy technology company Cegal.

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Morrow Batteries ASA (Morrow) is an industrial battery technology company on a mission to develop and deliver next-generation batteries with cathode material (LNMO). These batteries replace cobalt, reduces nickel and lithium, and maximizes the use of clean and abundant manganese. Founded in 2020 and headquartered in Arendal, Norway, the company now counts 130+ battery specialists across four offices internationally. Learn more at and @MorrowBatteries on LinkedIn.


Naja Boone

Naja Boone

Press contact Director of Marketing & Communications

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