Press release -
AW26: HEYANNO brings soul searching to CIFF
HEYANNO’s Autumn Winter 2026 collection steps into the quiet tension of a modern era defined by noise, pace, and constant reinvention. 'Who am I?' becomes both question and compass – a return to the core of self in a world that rarely pauses.
When CIFF takes place in Copenhagen, 27 - 29 January, guests can experience a collection that explores the rise of one’s true identity: a shell shaped by matter, intention, and meaning. Each piece reflects an inner dialogue - a response to the times - as we search for moments of clarity in the chaos.
The collection translates this emotional landscape into clothing with purpose. Every piece feels intentional – never an afterthought, never trend-chasing – but crafted to hold meaning today, in five years, and fifteen years from now. An expanded universe of feminine shapes and elevated softness: drapy knits with super-soft hand feel, lighter denim balanced with true rigid denim, and tailored silhouettes that still move freely. Versatility sits at the heart of AW26. Everyday pieces, but with added spice and detail that transform a look from simple to intentional.
AW26 is an invitation to reconnect, redefine, and rediscover. A wardrobe built on honesty and awareness – crafted for those who move through life with curiosity, courage, and a willingness to meet themselves anew.
Catch HEYANNO at CIFF – booth C064 – and get up close with the collection.
On Tuesday, 27 January, HEYANNO is serving smooth, delicious affogato from 12:00 – 16:00.
HEYANNO looks forward to seeing you at CIFF.
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MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
