Press release -
Crafted for Generations: MOS MOSH Gallery. launches SS26
Today, MOS MOSH Gallery. launches its Spring/Summer 2026 collection, Crafted for Generations. A collection that celebrates what endures over time, grounded in the belief that style is not defined by age, but by character. The designs are created to be worn, lived in and passed on.
The SS26 collection is developed from the idea that true style has no expiration date. Inspiration is drawn from a refined balance of Japanese minimalism, Italian finesse and Scandinavian clarity, which together create a modern and confident expression.
The collection captures tailored silhouettes, relaxed suits, lightweight jackets and considered everyday styles, all created with a focus on comfort, functionality and lasting quality. These are garments designed to be rediscovered, reinterpreted and reshaped from one generation to the next.
“We don’t design for a specific age, but for character and personal style. Crafted for Generations is about clothes that feel right today and still make sense tomorrow,” says Mads Gyldendal Fogh, Brand Manager at MOS MOSH Gallery.
The colour palette moves from deep navy tones to warm neutrals and grounded greens, finished with a discreet yet striking hint of orange that adds energy and personality to the collection. Seasonal prints draw inspiration from wildlife and are interpreted through a graphic and self-assured lens, where patterns and contrasts function as deliberate statements rather than decoration.
Craftsmanship is central to the collection. Precise cuts and well-considered constructions underline a bold and contemporary approach to classic menswear. The silhouettes balance the familiar with a modern edge, resulting in styles that feel both confident and forward-thinking.
With Crafted for Generations, MOS MOSH Gallery. insists that style is shaped over time, and that the most valuable things we pass on are rarely material.
Press & sample inquiries
SS26 Crafted for Generations launches today and is available online at www.mosmosh.com and at selected retailers.
For further information, interviews, or style loans, please feel free to contact us.
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MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
