Press release -
HEYANNO SS26: Introducing the Anti(que) Core Collection
TALES OF A WILD SOUL
Spring Summer 2026 is shaped by movement, instinct, and the quiet pull of the unknown. It captures the feeling of a restless heart — a season where horizons whisper possibility, carried by wind and light. This is a collection inspired by the wanderer: free-spirited, unbothered, and led by intuition rather than rules.
She moves through life gathering moments, not things. Less driven by desire, more grounded in presence. No longer searching for answers outside herself, she follows her own rhythm with confidence, curiosity, and a deep sense of freedom. It’s a mindset defined by independence, ease, and the refusal to be told how to move or who to be.
Spring Summer 2026 celebrates the fearless soul — sunrise dances, long roads, and the joy of living out loud. A collection created as a soundtrack for those who trust their instinct, chase horizons, and never stand still.
PRESS & SAMPLE INQUIRIES
The collection will launch in stores and online, 19 February 2026.
For loaning requests of samples for styling or photoshoots, please don't hesitate to reach out.
ABOUT HEYANNO
In 2024, the first HEYANNO collection saw the light of day. Founded by Loise Læborg Madsen, former Head of Design at MOS MOSH, HEYANNO was born from a desire to push creative limits and bring a sense of playful liberation to fashion. The name ‘HEYANNO’ embodies a spirit of renewal and means ‘welcoming a new year’ - speaking to the brand’s positive outlook in a world that often feels weighed down.
Inspiration for HEYANNO’s collections flows from many sources, but music has always been a driving force. Artists like David Bowie, HAIM, and Alanis Morissette serve as pillars of creativity, reflecting the brand’s commitment to authenticity, self-expression, and the power of personal evolution.
Grounded in a blend of 1970s nostalgia, men’s fashion influences, indie rock, and ’90s grunge, HEYANNO creates pieces that are simultaneously classic and edgy, with a focus on long-lasting quality. Every garment is intended to spark a sense of play, moving effortlessly with the wearer’s mood from day to day. By merging the free-spirited energy of the past with a forward-thinking perspective, HEYANNO stands as more than just a brand - it’s a vibe, a feeling, and a tribute to the roots that shape us while reminding us to keep looking ahead.
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MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
